For a long time, Spanish women’s football was surrounded by noise. The talent on the pitch was not matched by support in the boardrooms, and even a golden generation capable of winning the World Cup lacked the backing to fully unleash its potential. Off the field, players fought just as hard to secure the minimum resources necessary to compete.
Wasserman has strengthened its position in women’s football by acquiring Barcelona-based agency Unik Sports Management, continuing its international expansion in the rapidly growing sector.
Social media has become a powerful tool for engagement in the sports world and women’s football is no exception. As the game continues to grow globally, clubs are increasingly turning to platforms like Instagram, TikTok, and YouTube to expand their reach and connect with fans. Yet, the landscape remains uneven: while some clubs boast massive followings and a strong digital presence, others are struggling to find their footing.
The Rise
Where are the women in the top management of women’s football? Even if men still dominate at the decision-making level, a change is underway. Influential personalities such as Nadine Kessler or Michele Kang have become key players in the business world of women’s football.
The Rise
Winning the Ballon d’Or once is special. Winning it twice is merit. The same club winning it four consecutive times is consequence to committing.
The Rise