“When we arrived, we were clear about one thing: we had to eliminate the off-field noise and focus on building and working toward having the best team in the world. Everything else had to be put in its place.”
Michel Kang’s name rarely circulates quietly. The owner of Olympique Lyonnais and one of the most influential investors in women’s football is once again at the centre of speculation — this time linked to a potential move into Spain’s Liga F.
For a long time, Spanish women’s football was surrounded by noise. The talent on the pitch was not matched by support in the boardrooms, and even a golden generation capable of winning the World Cup lacked the backing to fully unleash its potential. Off the field, players fought just as hard to secure the minimum resources necessary to compete.
Wasserman has strengthened its position in women’s football by acquiring Barcelona-based agency Unik Sports Management, continuing its international expansion in the rapidly growing sector.
Social media has become a powerful tool for engagement in the sports world and women’s football is no exception. As the game continues to grow globally, clubs are increasingly turning to platforms like Instagram, TikTok, and YouTube to expand their reach and connect with fans. Yet, the landscape remains uneven: while some clubs boast massive followings and a strong digital presence, others are struggling to find their footing.
The Rise