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What Women’s Football Can Really Offer Brands Today

What Women’s Football Can Really Offer Brands Today

by Jasmina Čović | Jun 27, 2025 | Uncategorized

Now that the European football leagues are over, attention is turning to Switzerland, where the UEFA Women’s EURO 2025 will take place in July. It will not only be the stage for the best European players, but also for numerous prominent brands that have already...
Viagogo Data Shows Decentralised Demand As Women’s Football Goes Mainstream

Viagogo Data Shows Decentralised Demand As Women’s Football Goes Mainstream

by Jasmina Čović | Jun 27, 2025 | Uncategorized

Image: viagogo | Ben Awin A significant uptick in global ticket sales ahead of UEFA Women’s EURO 2025 suggests women’s football is entering a new commercial phase, with fan interest increasingly spread across the tournament rather than concentrated solely on...
Fans Embrace Women’s Football Commercialisation

Fans Embrace Women’s Football Commercialisation

by Jasmina Čović | Jun 26, 2025 | Uncategorized

UEFA Womens Nations League Germany vs Austria (Photo: IMAGO) While commercial forces in men’s football are often criticised by fans, they are viewed more positively in women’s football. This is revealed in a new study by the School of Business, Economics...
ESPN Back As Women’s Euro Broadcaster Across Central And South America

ESPN Back As Women’s Euro Broadcaster Across Central And South America

by Jasmina Čović | Jun 26, 2025 | Uncategorized

This comes as one part of a wider, multi-year tie-up unveiled by the heavyweight sports broadcaster. Heavyweight sports broadcaster ESPN has snapped up rights in Spanish-speaking Latin America to soccer’s upcoming UEFA European Women’s Championship...
As Women’s Football Grows In Europe, Japan Aims To Follow Suit

As Women’s Football Grows In Europe, Japan Aims To Follow Suit

by Jasmina Čović | Jun 25, 2025 | Uncategorized

TOKYO – In a sign of its growing global status, women’s football at the next Summer Olympics will feature more participating teams than the men’s competition. The number of teams will expand from 12 to 16 in Los Angeles, marking the first time in...
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  1. Life After the Whistle: Emerging Career Paths for Women’s Football players - Global Women‘s Football Business Platform on Brand Building In Women’s Football: Why It Matters
  2. Women's Euro: Which leagues are the most attractive for top players? - Global Women‘s Football Business Platform on Women’s football in Switzerland: Driving investment through the EUROs?
  3. EURO 2025: A new benchmark for prize money in women's football - Global Women‘s Football Business Platform on Women’s football in Switzerland: Driving investment through the EUROs?
  4. The quiet contender of Switzerland hosts Euro 2025 | OU Sport & Fitness Team Blog on Women’s football in Switzerland: Driving investment through the EUROs?

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