Women’s football has seen unprecedented growth in the last five years. But how can clubs sustain this momentum and build on the boom? Jennifer Haskel, lead of the Sports Business Group’s Knowledge & Insights function at Deloitte, gives exclusive insights into the future of women’s football business.
After a historical performance at the EURO 2025, optimism was rising about women’s football in Italy. Yet, challenges persist: Investors and clubs remain cautious despite growing interest. Lucrative broadcasting deals would be key for further growth.
The Rise
In 2025, women’s football entered uncharted financial territory. Transfer records fell three times in a single summer, and global spending soared by more than 700% in just four years — clear proof that the women’s game has become a global business as much as a sport.
The Rise
The rising success of women’s football hasn’t erased the post-career instability faced by many of its athletes. Many must plan for life beyond the pitch while still playing, often balancing education, part-time work, or future career training. Post-football paths now include coaching, media, governance, entrepreneurship, and other industries. While opportunities are expanding, challenges persist.
The Rise
The EURO 2025 is kicking off in Switzerland. The tournament, projected to be the biggest European Championship in history so far, is chasing the attendance record set in England three years ago. But in terms of prize money, a new benchmark is already set.
The Rise
The 3×3 basketball league Unrivaled has smashed records in its inaugural season, setting new standards for salaries and fan engagement. Women’s football is also seeing the emergence of new competitions, like the new 7v7 series, with fewer players on the pitch and different rules. What are the key factors behind their success? And why are fresh ideas and new rules so important for women’s sport?
The Rise