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Different rules, more success: Why women’s sports needs new competitions
'Women’s sport is not profitable and will never be', they said. Not enough quality, but above all: not enough interest, not enough revenue. The same phrases appeared in all the discussions, whether it was football, basketball or tennis. But now the tide is turning....
Is women’s football ready for the step into the big stadiums?
In 2022, FC Barcelona set a new standard for attendances in women's football. The Catalan giants drew crowds of more than 90,000 fans twice in a row in the Champions League. Those who attended the games against Real Madrid and VfL Wolfsburg will never forget the...
153,5 Mio € profit: Chelsea sell women’s team to parent company
It is common knowledge that Chelsea FC's men's team has invested considerable financial resources in its squad in recent years. In the 2024/25 summer transfer window, this totalled around €276 million. But the women's section has also caused a stir in the recent past....
Protecting pregnant players: Norway paves the way in women’s football
Once again, another revolutionary step forward for women's football comes from Norway. The top women's league, Toppserien, has announced a new policy for pregnant players. All ten clubs are committed to extending the contract of pregnant players who reach the 12th...
NEW GLOBAL 7V7 WOMEN’S FOOTBALL SERIES
A revolutionary grand slam series for professional women footballers is set to launch in May 2025. “World Sevens Football” (W7F) introduces an electrifying seven-a-side format that promises fast, high-scoring matches, global exposure, and game-changing financial...
Inside the WE League – Japan’s answer to the WSL
Japan's WE League is not just about football. The top tier of women's football in Japan also aims to promote gender equality and empowerment. The league's success could be crucial to the rise of Japan's national team. While its powers have waned in recent years , the...
Driving investment through the EURO 2025?
Stade de Geneve, AXA Women s Cup: Maeva Clemaron Servette FC Chenois Feminin celebrating her goal with her teammates. (IMAGO / Just Pictures) The AXA Women's Super League in Switzerland hopes to grow after the Women's EUROs this summer. But at the moment, the league...
The Top 5 Broadcasting rights of international competitions
The FIFA Women's World Cup 2023 in Australia and New Zealand, arguably the biggest women's football tournament to date, generated less than 10% of the revenue of the FIFA (Men's) World Cup 2022 in Qatar for FIFA. In comparison to the record revenue of EUR 244 million...
Deloitte: what does Money League mean for women’s football?
Deloitte displayed on a smartphone screen next to a laptop keyboard. Photo IMAGO (xThomasxFullerx/xSOPAxImagesx) The annual Deloitte report evaluates the revenue and spending of the biggest clubs in football, and for 2025, the report is available for women's football...
Turbine Potsdam and SGS Essen: Having the courage to do things differently
Women-only football clubs have become a rarity in Germany. Many successful clubs such as TSV Siegen, FCR Duisburg and 1. FFC Frankfurt have disappeared from the scene or merged with other clubs. Meanwhile, SGS Essen and Turbine Potsdam have remained in the elite...
OL Féminin, Michele Kang and the business model that could change women’s football
Michele Kang is on a mission. And no one would doubt that the American businesswoman will do everything to see it through. Kang made her fortune in medical technology and venture capital. Now, she is trying to change the landscape of women's football at an astonishing...
Transfer fees in women’s football rising rapidly
Chelsea FC flexed their muscles in the winter transfer window and invested heavily, breaking the record for the highest transfer fee in women's football. The Champions League quarter-finalists secured the services of Keira Walsh from FC Barcelona for a transfer fee of...