News

Alexia Putellas and the beginning of a new reign

With those words, spoken in a city where ambition is the only currency that matters, Alexia Putellas turned what had long been an open secret into reality. The two‑time Ballon d’Or winner signed a three‑year deal with London City Lionesses in a move that could become...

Whitewebbs Park and Tottenham Hotspur Women: When The Growth of Women’s Football Meets Land Law

Tottenham Hotspur's women's team is preparing for a match (Photocredit: IMAGO Images). Supporters view the project as a landmark investment that demonstrates a genuine commitment to the women's game. Opponents argue that it represents the transfer of public green...

Six out of a hundred: Women in football management – between milestones and stagnation

Marie-Luise Eta as head coach of the men's team of Union Berlin (Photocredit: IMAGOIMages). Germany is an example that illustrates both the progress and the struggles for women in football business very well. While some appointments have received international...

Italy’s Hidden Opportunity in Women’s Football: Why Brands Should Invest Before the Market Booms

Eleonora Goldoni is a striker for Lazio Rome and one of the most active female footballers in Italy in terms of sponsorship and social media (Photocredit: IMAGOImages). As previously discussed, women’s football in Italy is still in an embryonic stage, and the same...

Interview: Why some women’s football matches sell out – and others don’t

Arsenal Women are the benchmark in terms of attendance (Photocredit: IMAGOImages). Why do 38,000 people turn up to watch one women’s football match while another attracts just 14,000? What makes fans choose to spend their afternoon at a stadium rather than somewhere...

FIFA Agents in German Women’s Football: Why the Rules Are More Complicated Than They Appear

(Photocredit: IMAGOImages). The growth of the Frauen-Bundesliga, increased international transfers, and greater commercial investment have transformed representation in women's football. Yet agents operating in Germany must navigate an unusual overlap between FIFA...

How Women’s Football Clubs Are Building Global Brands Before Becoming Global Giants

Angel City FC midfielders Maiara Carolina Niehues and Carina Lageyre celebrate a first-half goal during an NWSL match against the North Carolina Courage (Photocredit: IMAGOImages). That shift matters because women’s football is growing during a completely different...

How the 2026 Men’s World Cup Could Change Women’s Soccer Across North America

FIFA World Cup 2026 New York, New Jersey Launch Event. (Photo: IMAGO) The National Women's Soccer League, the Northern Super League and Liga MX Femenil are all entering a critical stage of growth. The World Cup arrives at a moment when women’s football in North...

Media and women’s football: The quantity of coverage caught up – the quality of reporting hasn’t

A TV camera is filming the captain of the German women's national team, Giulia Gwinn (Photocredit: IMAGOIMages). The coverage was sexist, condescending and nourished by the idea that women’s football was a new phenomenon, weird yet intriguing. As women’s football...

Women’s Bundesliga Set for Independent Future as FBL Reaches Landmark Agreement with DFB

Photo: IMAGOImages. A major milestone has been reached in the evolution of women’s football in Germany. The Frauen-Bundesliga (FBL) and the German Football Association (DFB) have agreed on a framework contract that will pave the way for the FBL to independently...

La Reina Leaves the Kingdom: Why Alexia Putellas Leaving Barcelona Might Be the Most Logical Ending of All

Alexia Putellas waves goodbye to supporters at the end of the match between FC Barcelona Femeni and Real Sociedad Femenino (Photo: IMAGOImages). Which is why the immediate reaction to her departure has focused on emotion. Fourteen years. More than 500 appearances....

Rethinking Revenue Models in Italian Women’s Football

Photo: IMAGOImages. Women’s football is entering a phase of globalised growth. Yet while expenses continue to rise, revenues remain limited, making long-term sustainability difficult without the backing of a men’s professional club or a strong independent organisation...