News

Value-Driven Sponsorships in Women’s Football: How Brands Win with Purpose and Profit

The Gotham FC Starting XI before the match at Sports Illustrated Stadium. (Photo: IMAGO) Women’s football generated an estimated €500 million in annual revenue in 2024, a 300% increase since 2021. Brands are taking notice, and the many among them are realising that...

Women’s Football Market Values Soar: What Player Valuations Reveal About Global Power Shifts

UEFA Womens Nations League Final Germany vs Spain (Photo: IMAGO) This article will explain how these market values are determined and why they aren’t always aligning with transfer fees. More importantly, this article shows that while the rise of market values has been...

Serie A Women’s Clubs Cannot Rely on Sporting Success to Build their International Brand

Building an international brand is becoming increasingly essential as women’s football continues to grow, attracting new sponsors and opening fresh revenue pathways that can strengthen long‑term investment. Yet Serie A Women finds itself in a limbo between recent...

FC Viktoria Berlin Women appoint Felicia Mutterer as new managing director

Währer, who has played a key role in shaping and developing the club over the past four years, will remain closely involved as a co-founder and member of a newly established advisory board. Since being taken over by a six-member founding team in 2022, FC Viktoria...

How can the Frauen-Bundesliga keep pace while keeping the 50+1 rule?

Eintracht Frankfurts striker Nicole Anyomi during a match. (Photo: IMAGO) “The international landscape has changed significantly,” he explains, pointing to clubs abroad that are able to spend heavily without the same financial constraints. It’s not hard to find...

Why Germany lost its grip as a women’s football powerhouse – and how to regain the top spot

Wolfsburg Sarai Linder during the UWCL-Match against Manchester United. (Photo: IMAGO) To Hartmann, this shift reflects broader changes in the global landscape of women’s football. Over the past decade, leagues in countries such as England and Spain have benefited...

With or without the DFB? The future of the Frauen-Bundesliga

Momoko Tanikawa and Klara Bühl against Joelle Wedemeyer. (Photo: IMAGO) The original idea behind the joint venture project was ambitious: a shared entity that would bring together the federation’s institutional framework and the clubs’ commercial and sporting...

Inside the Frauen-Bundesliga: Manuel Hartmann on Growth, Challenges and Strategy

Google Pixel Womens Bundesliga, Matchday 19, at Bayern Campus Munich. (Photo: IMAGO) How would you currently assess the international position of the Frauen-Bundesliga? Manuel Hartmann: "We still see ourselves among the leading leagues in Europe, but not at the...

“Top Clubs Still Look to Men”: Why Female Coaches Struggle to Reach Elite Women’s Football

Irene Ferreras Lopez de Lamela of Granada CF during the Women s Copa Andalucia 2025 match between Sevilla FC and Granada CF. (Photo: IMAGO) TOP CLUBS WITHOUT WOMEN IRENE: It is clear that Barça or Real Madrid having a women’s coach would change many things. SARA: In...

Women Coaching in Spain’s Liga F: Sara Monforte and Irene Ferreras on Breaking Barriers

(Photo: IMAGO) Both former players who moved into management almost by accident, they have built their careers through persistence and conviction in a profession that remains overwhelmingly male — even within the women’s game. Here, they reflect on coaching, doubt,...

Fraud Attempts Reach Women’s Football

BK Häcken cheers after a goal. (Photo: IMAGO) Scam emails are often still identifiable due to errors or inconsistencies. However, as communication within football becomes increasingly digital and global, such attempts may become more sophisticated and harder to...

Fever enters women’s football: “This is the moment to bake a bigger pie and attract new audiences”

What convinced Fever to invest in women’s football? Fever has been strongly committed to sport for several years now. One of our most significant announcements came two years ago, when we signed a long-term partnership with FC Barcelona running until 2030, becoming...