News

Fraud Attempts Reach Women’s Football

Scam emails are often still identifiable due to errors or inconsistencies. However, as communication within football becomes increasingly digital and global, such attempts may become more sophisticated and harder to detect. The Fraud in Detail In a recent case,...

Fever enters women’s football: “This is the moment to bake a bigger pie and attract new audiences”

What convinced Fever to invest in women’s football? Fever has been strongly committed to sport for several years now. One of our most significant announcements came two years ago, when we signed a long-term partnership with FC Barcelona running until 2030, becoming...

Arsenal Women Post Record Revenue Growth but Remain Backed by Parent Club

For the year ending 31 May 2025, total revenue increased to £21.5m, up from £15m the previous season. The campaign included a UEFA Women’s Champions League title and a second-place finish in the Women’s Super League, contributing to increased visibility and commercial...

How Como and Napoli Women Are Shaping Italy’s Serie A Women

For the 2025-26 season, Serie A Women has returned to its most familiar format, meaning a 12-team league - used in 20 previous editions - after three years with a 10-team structure split into a regular season and the Poule Scudetto (for the title and Champions League...

The Next Billion Fans: Women’s Football Expansion in Emerging Markets

According to a 2025 report by Nielsen, titled “Undervalued to Unstoppable”, women’s football will reach 800 million fans worldwide by 2030. This marks a 38% increase from current levels, and it changes the way we think about growth in women’s football. The question...

Could the Spanish Women’s Supercopa Go International?

The competition had been scheduled to take place in Miami, a move that would have seen the Supercopa played outside Spain for the first time. The proposal, however, failed to secure full backing from the clubs, with Real Madrid voting against it. As a result, the...

How Spain rebuilt trust and brought Mapi León back

That was the first mission Reyes Bellver set for herself when she took charge of the women’s football department at the Spanish Football Federation (RFEF). Her goal was simple: make football the only story. Until her arrival, almost everything surrounding the reigning...

Reyes Bellver at the RFEF: Why Michel Kang’s Interest Matters for Spanish Women’s Football

With clubs already under her control in France, England and the United States, Kang’s interest in Spain has sparked debate not only about ownership models, but also about the financial realities of a league that is fully professional — yet unevenly supported. A...

RFEF Women’s Football Director, Reyes Bellver: “We’re in a new era”

But that story began to change about a year ago. Today, they all echo the same message in every statement and press appearance: “Now, we only focus on football.” Behind that shift stands one person—a leader more than a culprit: Reyes Bellver. A lawyer specialized in...

WE League Report: How the League Is Progressing and What the Data Reveal

The Japan Women’s Empowerment Professional Football League - the WE League - is still in its infancy. Launched in the 2021-22 season above the long-standing Nadeshiko League, it represents Japan’s first fully professional framework for the women’s game. The Nadeshiko...

Women’s Bundesliga Rejects DFB Joint Venture as Talks Continue

Over the past several months, the league’s 14 clubs had been in discussions with the DFB about forming a joint company aimed at accelerating the development of the Women’s Bundesliga. The proposed joint venture was intended to strengthen areas such as marketing,...

The most successful women’s football clubs on social media – and the four strategies they use

However, growth on social media is not automatic. Some clubs and leagues are pulling ahead, while others struggle to convert visibility into engagement. This article explores which leagues and clubs are leading the way on social media and why. It explains why follower...