News

Ella Toone Didn’t Just Save a Football Club, She Helped Save a Community

Ella Toone (Photocredit: IMAGOImages). When people think about a football club being saved, they usually imagine a wealthy owner stepping in with millions of pounds. That wasn't the case at Chorley Women. Instead, one of England's biggest football stars decided to...

Beyond the Pitch: Why Women’s Football Is Investing in Education as Much as Talent

Photocredit: IMAGOImages. Yet beneath the headlines of blockbuster signings and expanding leagues, another transformation is taking place. Around the world, clubs, universities, schools and governing bodies are investing in something that doesn't appear on the...

Why Juan Carlos Amorós Is Changing Football Culture

Juan Carlos Amorós López is a Spanish football coach and currently head coach of Gotham FC in the American National Women's Soccer League (Photocredit: IMAGOImages). “I’m incredibly grateful to everyone at Gotham FC for supporting us unconditionally while we were...

Alexia Putellas and the beginning of a new reign

With those words, spoken in a city where ambition is the only currency that matters, Alexia Putellas turned what had long been an open secret into reality. The two‑time Ballon d’Or winner signed a three‑year deal with London City Lionesses in a move that could become...

Whitewebbs Park and Tottenham Hotspur Women: When The Growth of Women’s Football Meets Land Law

Tottenham Hotspur's women's team is preparing for a match (Photocredit: IMAGO Images). Supporters view the project as a landmark investment that demonstrates a genuine commitment to the women's game. Opponents argue that it represents the transfer of public green...

Six out of a hundred: Women in football management – between milestones and stagnation

Marie-Luise Eta as head coach of the men's team of Union Berlin (Photocredit: IMAGOIMages). Germany is an example that illustrates both the progress and the struggles for women in football business very well. While some appointments have received international...

Italy’s Hidden Opportunity in Women’s Football: Why Brands Should Invest Before the Market Booms

Eleonora Goldoni is a striker for Lazio Rome and one of the most active female footballers in Italy in terms of sponsorship and social media (Photocredit: IMAGOImages). As previously discussed, women’s football in Italy is still in an embryonic stage, and the same...

Interview: Why some women’s football matches sell out – and others don’t

Arsenal Women are the benchmark in terms of attendance (Photocredit: IMAGOImages). Why do 38,000 people turn up to watch one women’s football match while another attracts just 14,000? What makes fans choose to spend their afternoon at a stadium rather than somewhere...

FIFA Agents in German Women’s Football: Why the Rules Are More Complicated Than They Appear

(Photocredit: IMAGOImages). The growth of the Frauen-Bundesliga, increased international transfers, and greater commercial investment have transformed representation in women's football. Yet agents operating in Germany must navigate an unusual overlap between FIFA...

How Women’s Football Clubs Are Building Global Brands Before Becoming Global Giants

Angel City FC midfielders Maiara Carolina Niehues and Carina Lageyre celebrate a first-half goal during an NWSL match against the North Carolina Courage (Photocredit: IMAGOImages). That shift matters because women’s football is growing during a completely different...

How the 2026 Men’s World Cup Could Change Women’s Soccer Across North America

FIFA World Cup 2026 New York, New Jersey Launch Event. (Photo: IMAGO) The National Women's Soccer League, the Northern Super League and Liga MX Femenil are all entering a critical stage of growth. The World Cup arrives at a moment when women’s football in North...

Media and women’s football: The quantity of coverage caught up – the quality of reporting hasn’t

A TV camera is filming the captain of the German women's national team, Giulia Gwinn (Photocredit: IMAGOIMages). The coverage was sexist, condescending and nourished by the idea that women’s football was a new phenomenon, weird yet intriguing. As women’s football...