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Record Revenues but Rising Inequality: Damallsvenskan’s Financial Boom
IFK Norrköpings Carrie Jones and Malmö FFs Mia Persson during the football match. (Photo: IMAGO / Bildbyran) Like many aspects of women’s football in the last 5 years, the Damallsvenskan has experienced an increase in the sums of money being brought into the...
Monarch Collective Expands with Strategic Investment in FC Viktoria Berlin
FC Viktoria Berlin Founders Team and Monarch Collective Building the Future of Women’s Sports Monarch Collective, a U.S.-based investment firm exclusively focused on women’s sports, has announced its latest partnership: a landmark investment in FC Viktoria Berlin, one...
Women’s Football in Italy: Broadcast deals as the key to stronger growth
When Italy reached the semifinals of UEFA Women’s EURO 2025, hopes were high that this would be a decisive turning point for women's football in the country. More than 4 million viewers tuned in to Rai 1 to watch Italy’s thrilling encounter against...
DFB Invests €100 Million to Boost Women’s Football in Germany
Photo: IMAGO / Steinsiek.ch A Turning Point for Women’s Football Women’s football in Germany has seen a surge in popularity, driven by the national team’s international success and growing fan engagement. Yet, compared to the men’s game, the women’s league has long...
From 2021-2025: The Transformation of Transfers in Women’s Football
Over the past few years, the landscape of women’s football has undergone a remarkable transformation. As the game becomes increasingly visible on global stages, it has simultaneously grown in professionalism and commercial value. This evolution has attracted new...
Lidl Extends UEFA Partnership to 2030 in Boost for Women’s Football
Soccer court of the UEFA Women s Euro Fan Zone at the Messeplatz Basel ahead of the UEFA Women s Euro 2025. (Photo: IMAGO / Sports Press Photo) Lidl doubles down on women’s football with long-term UEFA deal The new deal will cover several flagship tournaments,...
DFB and Google Pixel Join Forces to Boost Women’s Football in Germany
GOOGLE PIXEL FRAUEN-BUNDESLIGA (Photo: IMAGO / Jan Huebner) The Deutscher Fußball-Bund (DFB) has struck a landmark deal with Google Pixel to rebrand Germany’s top women’s football league and invest in the sport’s digital and commercial growth, in...
Women’s Super League Weighs Borrowing Tens of Millions
WSL Considers Major Loan to Fund Expansion According to reports from The Guardian and Sky News, league executives have been working with investment bank Goldman Sachs to explore financing options that would allow the WSL to scale faster -...
Life After the Whistle: Emerging Career Paths for Women’s Football players
When two-time European champion Lucy Bronze of Chelsea FC stated in an interview with Sky News that „99.9% of women’s players must think about life after football“, she wasn’t exaggerating. Despite the sport’s unprecedented growth in popularity, visibility, and...
Brand Building In Women’s Football: Why It Matters
This article looks at how top players use social media, what makes their strategies work, and why building a brand matters for athletes today. The power of a personal brand When you think about a pink headband, there’s a good chance that one person immediately...
Football Manager 26 Adds Women’s Football with Official Barclays WSL Inclusion
Photo: Football Manager Developer Sports Interactive confirmed that the women’s game will debut in FM26 with full licensing, official club branding, kits, player likenesses, and authentic league structures. This long-awaited move represents a milestone for both...
EA SPORTS Extends UEFA Women’s Football License
Photo: EA Sports The agreement ensures that both competitions, along with their authentic branding, matchday presentation, and official trophies, will be fully integrated into EA SPORTS FC 26, giving players around the world the most realistic women’s football...