News

How Gaming Modding Can Transform Women’s Sports Representation

Photocredit: IMAGOImages. Thanks to EA Sports, women’s football has finally entered mainstream gaming. It began in 2015 with FIFA 16, the first football game to include women’s national teams. Since the 2022-23 season, club football has also been represented: first D1...

Whitewebbs Park Revisited: What the High Court’s Decision Means for Women’s Football Infrastructure

Tottenham Hotspur’s women’s team is celebrating a goal (Photocredit: IMAGO Images). Now, the High Court has dramatically altered the trajectory of the project. The Court has quashed Enfield Council's planning permission for the development following a judicial review,...

More Than a Homecoming: What Canada’s Biggest Stars and APEX’s Investment Mean for the Northern Super League’s Future

Canadian national goalkeeper Sabrina D’Angelo returns to her home country after her contract with Aston Villa expires and signs with AFC Toronto for the remainder of the 2026 season (Photocredit: IMAGOImages). One year later, that question is beginning to answer...

What Kind of Data Can Help Serie A Women Grow

Photocredit: IMAGOImages. Women’s football cannot grow without data. As William Edwards Deming famously stated, “Without data, you’re just another person with an opinion.” In today’s game, data companies play a central role not only in performance analysis, but also...

Ella Toone Didn’t Just Save a Football Club, She Helped Save a Community

Ella Toone (Photocredit: IMAGOImages). When people think about a football club being saved, they usually imagine a wealthy owner stepping in with millions of pounds. That wasn't the case at Chorley Women. Instead, one of England's biggest football stars decided to...

Beyond the Pitch: Why Women’s Football Is Investing in Education as Much as Talent

Photocredit: IMAGOImages. Yet beneath the headlines of blockbuster signings and expanding leagues, another transformation is taking place. Around the world, clubs, universities, schools and governing bodies are investing in something that doesn't appear on the...

Why Juan Carlos Amorós Is Changing Football Culture

Juan Carlos Amorós López is a Spanish football coach and currently head coach of Gotham FC in the American National Women's Soccer League (Photocredit: IMAGOImages). “I’m incredibly grateful to everyone at Gotham FC for supporting us unconditionally while we were...

Alexia Putellas and the beginning of a new reign

With those words, spoken in a city where ambition is the only currency that matters, Alexia Putellas turned what had long been an open secret into reality. The two‑time Ballon d’Or winner signed a three‑year deal with London City Lionesses in a move that could become...

Whitewebbs Park and Tottenham Hotspur Women: When The Growth of Women’s Football Meets Land Law

Tottenham Hotspur's women's team is preparing for a match (Photocredit: IMAGO Images). Supporters view the project as a landmark investment that demonstrates a genuine commitment to the women's game. Opponents argue that it represents the transfer of public green...

Six out of a hundred: Women in football management – between milestones and stagnation

Marie-Luise Eta as head coach of the men's team of Union Berlin (Photocredit: IMAGOIMages). Germany is an example that illustrates both the progress and the struggles for women in football business very well. While some appointments have received international...

Italy’s Hidden Opportunity in Women’s Football: Why Brands Should Invest Before the Market Booms

Eleonora Goldoni is a striker for Lazio Rome and one of the most active female footballers in Italy in terms of sponsorship and social media (Photocredit: IMAGOImages). As previously discussed, women’s football in Italy is still in an embryonic stage, and the same...

Interview: Why some women’s football matches sell out – and others don’t

Arsenal Women are the benchmark in terms of attendance (Photocredit: IMAGOImages). Why do 38,000 people turn up to watch one women’s football match while another attracts just 14,000? What makes fans choose to spend their afternoon at a stadium rather than somewhere...