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Life After the Whistle: Emerging Career Paths for Women’s Football players
The RiseWhen two-time European champion Lucy Bronze of Chelsea FC stated in an interview with Sky News that „99.9% of women’s players must think about life after football“, she wasn’t exaggerating. Despite the sport’s unprecedented growth in popularity, visibility, and...
Brand Building In Women’s Football: Why It Matters
The RiseThis article looks at how top players use social media, what makes their strategies work, and why building a brand matters for athletes today. The power of a personal brand When you think about a pink headband, there’s a good chance that one person immediately...
Football Manager 26 Adds Women’s Football with Official Barclays WSL Inclusion
The RisePhoto: Football Manager Developer Sports Interactive confirmed that the women’s game will debut in FM26 with full licensing, official club branding, kits, player likenesses, and authentic league structures. This long-awaited move represents a milestone for both...
EA SPORTS Extends UEFA Women’s Football License
The RisePhoto: EA Sports The agreement ensures that both competitions, along with their authentic branding, matchday presentation, and official trophies, will be fully integrated into EA SPORTS FC 26, giving players around the world the most realistic women’s football...
Mercury 13 acquires majority stake in Bristol City Women
The RisePhoto: Mercury 13 The deal transfers control of the club from the Lansdown family, who previously managed operations through the Bristol Sport Group. While the Lansdowns will remain involved as minority shareholders, the day-to-day strategy and long-term vision will...
Sephora Announced As New Team Sponsor For Al Nassr Women’s Team
The RisePhoto: Al Nassr This groundbreaking agreement represents one of the most significant sponsorships in Saudi women’s football, blending the worlds of sport, lifestyle, and beauty. Under the deal, Sephora’s branding will feature prominently on the front of the Al-Nassr...
Aiming for the top – Kang’s dramatic impact on WSL
BBC'I want to help young girls achieve their dreams in sport' - London City Lionesses owner Michele Kang Manager Jocelyn Precheur, hired by the wealthy American businesswoman in 2024, runs across from the other side of the training pitch to give her a hug despite the...
Vodafone dials in major UEFA football partnership
Sport IndustryAs an official partner of UEFA Women’s Football, the agreement will run through to 2030 and includes sponsorship of the UEFA Women’s Champions League, UEFA Women’s EURO 2029, the UEFA Women’s Nations League, and the UEFA Women’s Under-19 and Under-17 Championships....
The fashionable female investors funding women’s football
The TimesFC Como Women’s new kit, designed in collaboration with Nike I’m perched on a leather armchair in a swanky private suite in the Bulgari Hotel in London — a glass of champagne in one hand and an Italian pastry in the other. But the fizz and food are not why I’m here....
London City Lionesses break women’s football transfer record with £1.43m Geyoro signing
The GuardianGrace Geyoro is the latest big-name international to have signed for London City Lionesses this summer. Photograph: Stéphane Mahé/Reuters The deal is believed to have gone to the wire on Thursday but was completed before the Women’s Super League’s transfer window...
Nike to provide free boots to players after extending WSL sponsorship deal
The GuardianApproximately 250 players from the WSL and WSL2 have signed up to receive boots from Nike.Photograph: Harriet Lander/Chelsea FC/Getty Images Sources with knowledge of the deal told the Guardian that approximately 250 players from the WSL and WSL2 have signed up to...
Orlando Pride To Break Women’s Transfer Record With $1.5m Lizbeth Ovalle Deal
The GuardianLizbeth Ovalle is expected to join the Orlando Pride from Mexico’s Tigres UANL on a record transfer fee of $1.5m (£1.1m), a person with knowledge of the negotiations told The Associated Press on Wednesday. Lizbeth Ovalle has been one of North America’s best players...