Month: March 2025

A new football tournament called ‘World Sevens Football’ is to be launched before the Champions League final in May. Participation is lucrative: the winner will receive prize money of 5 million dollars.

Japan’s women’s team beat USA 2-1 to lift the SheBelieves Cup in what could be a passing of the torch moment.

The AXA Women’s Super League in Switzerland hopes to grow after the Women’s EUROs this summer. But at the moment, the league is still facing some major problems. How to increase investment and ensure the tournament has a lasting impact? The countdown is on. In July 2025, Switzerland will host the UEFA Women’s EUROs, and the ambitions for this project could not be higher. The tournament aims to be the first-ever sold-out Women’s EUROs, to welcome fans from all over the world, to deliver the best football there is – and to transform Swiss women’s football as a whole. No mean feat for a five-week tournament. The EUROs 2022 in England showed how a few weeks of euphoria can change everything and drive investment. But Switzerland is not England. “In England, there was already a strong foundation with the FA WSL and high club engagement,” says Richard Feuz, former CEO of top team Servette Chênois and current general manager of Chicago Stars FC, speaking to The Rise of Women’s Football. Swiss League is still far from being professional Women’s football in Switzerland is currently facing some serious challenges. The ten-team league includes big clubs like Young Boys Bern and FC […]

Even though the broadcasting rights for women’s football have risen steadily in recent years, the sums involved are still only a fraction of those paid for the men’s competition. However, the aim is not to reach the level of men’s football, but to establish the true value of women’s football, which experts believe is currently underestimated.