Women’s football has built an ecosystem in which data can drive growth not only through metrics on attendance and broadcast share, but above all through performance based insights from the pitch. Yet not every league makes these datasets publicly available. Serie A Women is among them, limiting its ability to measure progress, attract investment and position itself within the global landscape.
As women’s football grows commercially, some of its biggest stars are beginning to reinvest in the grassroots clubs that made their careers possible.
Professional women’s football has never been in a stronger position.
Transfer records continue to make headlines. Stadiums that once hosted only men’s matches are filling for women’s fixtures. Television audiences are growing and there seems to be no shortage of commercial investment. Clubs are competing harder than ever to attract the world’s biggest stars.
NJ/NY Gotham head coach Juan Carlos Amorós is stepping away from football for five weeks to take parental leave, choosing to spend time with his partner and his two young children. In doing so, he sets a new precedent in professional football: the first man to take a substantial break to support his family, refusing to leave the burden entirely on his partner.
“There is always a beginning and an end. And now I want to change, I want to grow and I want to challenge myself.”