Women’s football is experiencing unprecedented global momentum, which has in part been driven by historic media deals. Yet despite expanding audiences, rights valuations across Europe remain significantly below what consumer data would suggest. This article explores different levers that leagues can use to increase their media rights value.
Wasserman has strengthened its position in women’s football by acquiring Barcelona-based agency Unik Sports Management, continuing its international expansion in the rapidly growing sector.
In Italy, youth academies in women’s football remain at an embryonic
stage, with strategies largely driven by individual clubs rather than a
coordinated plan from the federations. This article explores what has
been achieved so far – and what could be built in the near future.
According to media reports, FC Bayern will officially take over Unterhaching’s Sportpark on January 1, 2026, giving the women’s team a major upgrade in matchday facilities.
A new FIFPRO analysis reveals a growing divide in women’s football, where some athletes endure relentless match and travel demands while many others struggle with limited playing opportunities. This imbalance, described as a “two-speed calendar,” is shaping player development, competitive balance, and the long-term progress of the sport.