Category: Uncategorized

In the not-so-distant past, a global beauty brand sponsoring a women’s football club would have raised eyebrows. Today, Dove has its logo on the back of NJ/NY Gotham FC’s shirt in a deal that broke NWSL records. But what makes the deal unique is that its entire purpose is to keep teenage girls from quitting sport. That shift tells you everything about where women’s football sponsorship is heading, and why value-driven sponsorships are often the most effective ones.

Five years ago, the most valuable player in women’s football was valued at €425,000. Today, that figure stands at €1.6 million. Aitana Bonmatí’s market value is nearly four times higher than Dzsenifer Marozsán’s in 2021. This sharp rise shows how quickly the financial situation of women’s football is changing. Transfer fees are climbing, investors are entering the game, and talent is systematically assigned a financial value.

Women’s football is undergoing a period of rapid transformation, with rising investment, growing audiences, and increasing international competition reshaping the landscape. While Germany’s Frauen-Bundesliga has long been considered one of Europe’s leading leagues, new dynamics across the continent are challenging its position at the very top.

In this exclusive interview, Manuel Hartmann, Managing Director of Match Operations at the DFB, offers an in-depth look at where the league currently stands and where it is heading.

The only two female Liga F coaches Irene Ferreras and Sara Monforte speak candidly about the realities of building a career in women’s football. From the lack of opportunities at top clubs to the different standards applied to female coaches, they reflect on leadership, failure, and the structural barriers that still shape the game. In this conversation, they also explore the possibility of women coaching in men’s football, the challenges of working with limited resources, and why greater representation in technical staffs could transform the sport.

Mariano Otero, Senior Vice President of Business Development at Fever, explains in an exclusive interview with The Rise of Women’s Football why the tech company has decided to take a decisive step into the women’s game through its sponsorship of Badalona Women — and how it aims to help fill stadiums in a league that has world‑champion winners but is still working to consolidate its fanbase.

Arsenal Women recorded a significant rise in revenue during the 2024–25 season, driven by strong growth in commercial and matchday income, but the club’s latest accounts show it remains reliant on financial backing from its parent organisation.