Category: News

The Next Billion Fans: Women’s Football Expansion in Emerging Markets

23. February 2026

Women’s football is on track to reach 800 million fans by 2030 – and much of that growth is coming from outside its traditional European markets. This article highlights three main markets for women’s football outside of Europe and North America. The next billion fans may not come from where the industry has been looking.

Could the Spanish Women’s Supercopa Go International?

11. February 2026

The idea of staging domestic competitions abroad is no longer radical in the men’s game, but in women’s football it remains a more nuanced debate. This season, the Spanish Women’s Supercopa came close to becoming part of that international shift.

How Spain rebuilt trust and brought Mapi León back

11. February 2026

“When we arrived, we were clear about one thing: we had to eliminate the off-field noise and focus on building and working toward having the best team in the world. Everything else had to be put in its place.”