The German Football Association (DFB) has announced a historic €100 million investment to transform the Women’s Bundesliga and strengthen the foundations of women’s football across the country. The initiative, revealed by DFB President Bernd Neuendorf at the association’s recent general assembly, represents one of the largest financial commitments ever made to women’s sports in Germany.
The Rise
In 2025, women’s football entered uncharted financial territory. Transfer records fell three times in a single summer, and global spending soared by more than 700% in just four years — clear proof that the women’s game has become a global business as much as a sport.
The Rise
Lidl has extended its partnership with UEFA Women’s Football until 2030, cementing its position as one of Europe’s most prominent corporate backers of the women’s game.
The Rise
The Deutscher Fußball-Bund (DFB) has struck a landmark deal with Google Pixel to rebrand Germany’s top women’s football league and invest in the sport’s digital and commercial growth, in what’s being hailed as one of the most significant partnerships in women’s football.
The Rise
The Women’s Super League (WSL) is considering borrowing tens of millions of pounds to accelerate its next phase of growth, in a move that could reshape the landscape of women’s football in England.
The Rise