News
News
Value-Driven Sponsorships in Women’s Football: How Brands Win with Purpose and Profit
The Gotham FC Starting XI before the match at Sports Illustrated Stadium. (Photo: IMAGO) Women’s football generated an estimated €500 million in annual revenue in 2024, a 300% increase since 2021. Brands are taking notice, and the many among them are realising that...
Women’s Football Market Values Soar: What Player Valuations Reveal About Global Power Shifts
UEFA Womens Nations League Final Germany vs Spain (Photo: IMAGO) This article will explain how these market values are determined and why they aren’t always aligning with transfer fees. More importantly, this article shows that while the rise of market values has been...
Serie A Women’s Clubs Cannot Rely on Sporting Success to Build their International Brand
Building an international brand is becoming increasingly essential as women’s football continues to grow, attracting new sponsors and opening fresh revenue pathways that can strengthen long‑term investment. Yet Serie A Women finds itself in a limbo between recent...
Podcast
The Business of French Football with Andreea Koenig
In this episode of The Rise of Women’s Football Podcast, host Alex Ibaceta sits down with Andreea Koenig, Vice-President of the Ligue Féminine de Football Professionnel (LFFP), to unpack what it really takes to build a sustainable women’s professional league.
MOVEMENT
Audiences are breaking records, sponsorship is accelerating, and new opportunities are emerging across every corner of the game. The Rise of Women’s Football exists to capture this momentum, connect the people driving it, and turn progress into lasting change.
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