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EURO 2025: A new benchmark for prize money in women’s football

The Rise

In 1989, the German women’s national team won the first ever official UEFA Women's EURO on home soil. While the players secured their place in the history books, they did not benefit financially from their success. The idea of decent pay for women playing football...

What Women’s Football Can Really Offer Brands Today

Horizont

Now that the European football leagues are over, attention is turning to Switzerland, where the UEFA Women's EURO 2025 will take place in July. It will not only be the stage for the best European players, but also for numerous prominent brands that have already...

Viagogo Data Shows Decentralised Demand As Women’s Football Goes Mainstream

Insider Sport

Image: viagogo | Ben Awin A significant uptick in global ticket sales ahead of UEFA Women’s EURO 2025 suggests women’s football is entering a new commercial phase, with fan interest increasingly spread across the tournament rather than concentrated solely on...