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TikTok generation buys into savvy Lionesses as Euros glory beckons

TikTok generation buys into savvy Lionesses as Euros glory beckons

by Jasmina Čović | Jul 28, 2025 | Uncategorized

Photographs by Lee Martin/The Observer; Nick Potts/PA; Eddie Keogh/Getty Six weeks ago, before Michelle Agyemang’s sudden star burst and Chloe Kelly’s smiling sangfroid, before the nerve-shredding ordeal of Italy and the emotional trauma of Sweden, before the...
Women’s Euro 2025 final to cap £800m boost for UK

Women’s Euro 2025 final to cap £800m boost for UK

by Jasmina Čović | Jul 28, 2025 | Uncategorized

Consumers are expected to spend almost £184m in pubs and other venues on the day of the final, though more fans are expected to watch the game at home. Photograph: Steven Paston/PA The climax of the exhilarating women’s Euros, as the Lionesses attempt to atone...
Women’s Euro: Which leagues are the most attractive for top players?

Women’s Euro: Which leagues are the most attractive for top players?

by Helene Altgelt | Jul 18, 2025 | Clubs/Leagues

UEFA Women’s Euro 2025 is breaking records everywhere. Attendances at the group stage have been higher than ever before, and viewing figures are soaring. At the heart of it all are the 368 players. Analyzing their clubs and leagues provides interesting insights into...
England shootout win draws 7.4 million TV viewers

England shootout win draws 7.4 million TV viewers

by Jasmina Čović | Jul 18, 2025 | Uncategorized

England will face Italy in the semi-finals after beating Sweden 3-2 on penalties. Photo: Getty Images The match received the biggest TV audience of the competition to date, with a peak audience of 7.4 million and a peak audience share of 65%. It also generated nearly...
Smith joins Arsenal for world record £1m fee

Smith joins Arsenal for world record £1m fee

by Jasmina Čović | Jul 18, 2025 | Uncategorized

Olivia Smith has scored four goals in 18 matches for Canada. Photo: Getty Images The 20-year-old, who made her international debut at 15, has signed a four-year deal with the Champions League holders. Smith’s move breaks the record set by Chelsea in January when...
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  1. Life After the Whistle: Emerging Career Paths for Women’s Football players - Global Women‘s Football Business Platform on Brand Building In Women’s Football: Why It Matters
  2. Women's Euro: Which leagues are the most attractive for top players? - Global Women‘s Football Business Platform on Women’s football in Switzerland: Driving investment through the EUROs?
  3. EURO 2025: A new benchmark for prize money in women's football - Global Women‘s Football Business Platform on Women’s football in Switzerland: Driving investment through the EUROs?
  4. The quiet contender of Switzerland hosts Euro 2025 | OU Sport & Fitness Team Blog on Women’s football in Switzerland: Driving investment through the EUROs?

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