TikTok generation buys into savvy Lionesses as Euros glory beckons
Team’s ability to appeal to their fans has made them a valuable asset to sponsors and a launchpad for the wider women’s football game
The Observer
Month: July 2025
The Observer
Women’s Euro 2025 final to cap £800m boost for UK
Sunday’s England v Spain match set to be most-watched women’s football match in UK history, benefiting food, drink and hospitality industries
The Guardian
Women’s Euro: Which leagues are the most attractive for top players?
UEFA Women’s EURO 2025 is breaking records everywhere. Attendance at the group stage has been higher than ever before, and viewing figures are soaring. At the heart of it all are the 368 players. Analyzing their clubs and leagues provides interesting insights into the strength of women’s football in different countries.
The Rise
England shootout win draws 7.4 million TV viewers
More than seven million viewers tuned in to BBC TV coverage as England beat Sweden in a penalty shootout in Thursday’s Euro 2025 quarter-final.
BBC
Smith joins Arsenal for world record £1m fee
Canada forward Olivia Smith has become the most expensive signing in women’s football history by completing a £1m move to Arsenal from Liverpool.
BBC