“Switzerland hasn’t understood the potential of women’s football”
In this interview, Lara Dickenmann tells us the story behind ‘Fußball kann mehr Schweiz’ and dares to look ahead to the EURO in Switzerland this summer.
In this interview, Lara Dickenmann tells us the story behind ‘Fußball kann mehr Schweiz’ and dares to look ahead to the EURO in Switzerland this summer.
‘The Rise of Women’s Football’ has analysed the situation of player agencies in the top 5 leagues in women’s football and their impact on the women’s football business in terms of the amount of players they manage.
Where are the women in the top management of women’s football? Even if men still dominate at the decision-making level, a change is underway. Influential personalities such as Nadine Kessler or Michele Kang have become key players in the business world of women’s football.
Former England captain Steph Houghton has revealed that she was being paid just £9,000 a year back in 2012, when she was widely regarded as one of the best defenders in the country.
The development of the domestic league is currently progressing too slowly for the clubs in the German Frauen-Bundesliga. For years, they have been calling for aspects such as minimum salaries for the players, an expansion of the league and, above all, a more effective marketing strategy. Now the heads of all the clubs have joined forces to take matters into their own hands with the help of an agency.