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Multi-Club Ownership comes to women’s football: Threat or opportunity?
Demie finale reAmerican entrepreneur and billionaire Michele Kang celebrates OL Lyonnes UWCL semi-final win versus Arsenal Women. (Photo: IMAGO) In February 2024, American entrepreneur and billionaire Michele Kang made headlines when she acquired a stake in...
The Challenge of Unlocking New Value in the Serie A Women’s Rights Market
ACF Fiorentina Womens midfielder Sofie Bredgaard celebrates after scoring a goal. (Photo: IMAGO) For years, TV rights in women’s football were barely part of the conversation. Interest was limited, and clubs had to rely on local newspapers or small broadcasters to...
Value-Driven Sponsorships in Women’s Football: How Brands Win with Purpose and Profit
The Gotham FC Starting XI before the match at Sports Illustrated Stadium. (Photo: IMAGO) Women’s football generated an estimated €500 million in annual revenue in 2024, a 300% increase since 2021. Brands are taking notice, and the many among them are realising that...
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