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Italy’s Hidden Opportunity in Women’s Football: Why Brands Should Invest Before the Market Booms
Eleonora Goldoni is a striker for Lazio Rome and one of the most active female footballers in Italy in terms of sponsorship and social media (Photocredit: IMAGOImages). As previously discussed, women’s football in Italy is still in an embryonic stage, and the same...
Interview: Why some women’s football matches sell out – and others don’t
Arsenal Women are the benchmark in terms of attendance (Photocredit: IMAGOImages). Why do 38,000 people turn up to watch one women’s football match while another attracts just 14,000? What makes fans choose to spend their afternoon at a stadium rather than somewhere...
FIFA Agents in German Women’s Football: Why the Rules Are More Complicated Than They Appear
(Photocredit: IMAGOImages). The growth of the Frauen-Bundesliga, increased international transfers, and greater commercial investment have transformed representation in women's football. Yet agents operating in Germany must navigate an unusual overlap between FIFA...
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