Website Bay FC
Job Description
Bay FC is seeking a strategic, analytically driven Manager of Business Insights & Analytics to serve as a key thought partner to senior leadership and functional department heads. This role will own the club’s fan analytics narrative, translating complex data into clear, compelling business recommendations that directly influence commercial strategy.
As a senior individual contributor and emerging leader within the insights & analytics function, you will shape how the organization uses data to make decisions.
This role reports directly to the Director, Business Insights & Analytics.
Responsibilities
- Build an integrated insights system to translate business, market, and fan data into actionable decisions
- Analyze commercial performance, market opportunities, and growth drivers to guide marketing and resource allocation
- Measure brand health, awareness, sentiment, and positioning to inform brand strategy
- Develop measurement frameworks and evaluate A/B tests to drive a test-and-learn culture
- Maintain fan profiles, segments, and personas to enable personalized marketing and identify growth opportunities
- Analyze the fan lifecycle to improve retention, engagement, and lifetime value
- Develop audience segments for targeted campaigns, promotions, and cross-departmental initiatives
- Partner with senior stakeholders across Marketing, Ticketing, and Merchandise to drive strategic decisions
- Lead end-to-end analytical projects and translate complex business questions into actionable insights
- Present data-driven recommendations and business reviews to senior leadership and C-suite executives
Required qualifications
- 5 to 7 years of experience in analytics, business insights, or consumer insights roles
- Strong experience translating data into business impact, particularly in revenue-generating functions
- Proficiency in SQL and at least one programming language such as Python or R
- Experience with data visualization tools such as Tableau
- Strong communication skills with the ability to influence senior stakeholders
- Experience building audience segmentation, consumer profiles, or personas for marketing activation
Compensation
The starting salary range for this role is $120,000. Hired applicant will be eligible to receive an annual discretionary bonus. Actual starting pay may vary based on a range of factors which can include experience, skills, and scope.
Background
Bay FC is the first NWSL team in the Bay Area. Co-founded by four U.S. Women’s National Team legends—Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne—in partnership with global investment firm Sixth Street, Bay FC is changing the face of women’s soccer as we know it. Beginning play in the 2024 season, we are building a squad that will play the beautiful game with power, passion, energy, and creativity.
Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team will be a uniting force, building a culture of belonging and shared pride. We will become a beacon of hope and connection, welcoming and embracing all fans. Our stadium will be a home for people of all backgrounds and identities. We will be the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we will inspire and improve the lives of others.
While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.