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La Reina Leaves the Kingdom: Why Alexia Putellas Leaving Barcelona Might Be the Most Logical Ending of All
Alexia Putellas waves goodbye to supporters at the end of the match between FC Barcelona Femeni and Real Sociedad Femenino (Photo: IMAGOImages). Which is why the immediate reaction to her departure has focused on emotion. Fourteen years. More than 500 appearances....
Rethinking Revenue Models in Italian Women’s Football
Photo: IMAGOImages. Women’s football is entering a phase of globalised growth. Yet while expenses continue to rise, revenues remain limited, making long-term sustainability difficult without the backing of a men’s professional club or a strong independent organisation...
How Women’s Football Clubs Are Redefining Brand Partnerships Through Culture
Arsenal Women is one of the leading examples when it comes to marketing. (Photo: IMAGO). At the centre of that shift is the way women’s football audiences engage with the game. Supporters are not only watching matches; they are participating in a wider cultural space...


