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Women’s Football Pyramid In The Spotlight
The Irish Football Association has launched a consultation on the structure of the women’s football pyramid in Northern Ireland. The consultation is part of the association’s ongoing commitment to develop and strengthen the pyramid, which is a priority in the women's...
From the Pitch to the Platform: Social Media in Women’s Top Leagues
With social media now acting as a key driver of fan engagement, club visibility, and commercial growth, it’s becoming an essential metric in assessing the global development of the women’s game. Comparing digital reach across leagues offers valuable insight into how...
TikTok generation buys into savvy Lionesses as Euros glory beckons
Photographs by Lee Martin/The Observer; Nick Potts/PA; Eddie Keogh/Getty Six weeks ago, before Michelle Agyemang’s sudden star burst and Chloe Kelly’s smiling sangfroid, before the nerve-shredding ordeal of Italy and the emotional trauma of Sweden, before the...
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