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Latest News
What Women’s Football Can Really Offer Brands Today
HorizontNow that the European football leagues are over, attention is turning to Switzerland, where the UEFA Women's EURO 2025 will take place in July. It will not only be the stage for the best European players, but also for numerous prominent brands that have already...
Viagogo Data Shows Decentralised Demand As Women’s Football Goes Mainstream
Insider SportImage: viagogo | Ben Awin A significant uptick in global ticket sales ahead of UEFA Women’s EURO 2025 suggests women’s football is entering a new commercial phase, with fan interest increasingly spread across the tournament rather than concentrated solely on...
Fans Embrace Women’s Football Commercialisation
Mirage NewsUEFA Womens Nations League Germany vs Austria (Photo: IMAGO) While commercial forces in men's football are often criticised by fans, they are viewed more positively in women's football. This is revealed in a new study by the School of Business, Economics and Law at...


