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Lidl Extends UEFA Partnership to 2030 in Boost for Women’s Football
Soccer court of the UEFA Women s Euro Fan Zone at the Messeplatz Basel ahead of the UEFA Women s Euro 2025. (Photo: IMAGO / Sports Press Photo) Lidl doubles down on women’s football with long-term UEFA deal The new deal will cover several flagship tournaments,...
DFB and Google Pixel Join Forces to Boost Women’s Football in Germany
GOOGLE PIXEL FRAUEN-BUNDESLIGA (Photo: IMAGO / Jan Huebner) The Deutscher Fußball-Bund (DFB) has struck a landmark deal with Google Pixel to rebrand Germany’s top women’s football league and invest in the sport’s digital and commercial growth, in...
Women’s Super League Weighs Borrowing Tens of Millions
WSL Considers Major Loan to Fund Expansion According to reports from The Guardian and Sky News, league executives have been working with investment bank Goldman Sachs to explore financing options that would allow the WSL to scale faster -...
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