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Six out of a hundred: Women in football management – between milestones and stagnation
Marie-Luise Eta as head coach of the men's team of Union Berlin (Photocredit: IMAGOIMages). Germany is an example that illustrates both the progress and the struggles for women in football business very well. While some appointments have received international...
Italy’s Hidden Opportunity in Women’s Football: Why Brands Should Invest Before the Market Booms
Eleonora Goldoni is a striker for Lazio Rome and one of the most active female footballers in Italy in terms of sponsorship and social media (Photocredit: IMAGOImages). As previously discussed, women’s football in Italy is still in an embryonic stage, and the same...
Interview: Why some women’s football matches sell out – and others don’t
Arsenal Women are the benchmark in terms of attendance (Photocredit: IMAGOImages). Why do 38,000 people turn up to watch one women’s football match while another attracts just 14,000? What makes fans choose to spend their afternoon at a stadium rather than somewhere...
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