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Women’s Football Market Values Soar: What Player Valuations Reveal About Global Power Shifts
UEFA Womens Nations League Final Germany vs Spain (Photo: IMAGO) This article will explain how these market values are determined and why they aren’t always aligning with transfer fees. More importantly, this article shows that while the rise of market values has been...
Serie A Women’s Clubs Cannot Rely on Sporting Success to Build their International Brand
Building an international brand is becoming increasingly essential as women’s football continues to grow, attracting new sponsors and opening fresh revenue pathways that can strengthen long‑term investment. Yet Serie A Women finds itself in a limbo between recent...
FC Viktoria Berlin Women appoint Felicia Mutterer as new managing director
Währer, who has played a key role in shaping and developing the club over the past four years, will remain closely involved as a co-founder and member of a newly established advisory board. Since being taken over by a six-member founding team in 2022, FC Viktoria...
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