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Unwell breaks onto NWSL pitch amid rise in non-alcoholic beverages sponsorships
SOURCE: AARON IDELSON/UNWELL VIA WSJ The sector: Per SponsorUnited, alcoholic beverages rank second among most active categories in women’s sports sponsorship presence, while non-alcoholic beverages are sixth. However, growth in these sectors is rapid:...
A new legacy: the Northern Super League breaking boundaries in Canada
It is widely acknowledged that professional structures for women's football at the highest level have long struggled to establish themselves in North America. In the case of the United States, despite years of success for the US women's national team, it has taken...
The Business Case for Women’s Football: continuing to grow the game
Ahead of the UEFA Women’s Champions League final in Lisbon, the most influential voices in women's football came together to discuss the game's future. UEFA managing director of women's football Nadine Kessler speaks during the UEFA Business Case for Women's Football...
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