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The Challenge of Unlocking New Value in the Serie A Women’s Rights Market
ACF Fiorentina Womens midfielder Sofie Bredgaard celebrates after scoring a goal. (Photo: IMAGO) For years, TV rights in women’s football were barely part of the conversation. Interest was limited, and clubs had to rely on local newspapers or small broadcasters to...
Value-Driven Sponsorships in Women’s Football: How Brands Win with Purpose and Profit
The Gotham FC Starting XI before the match at Sports Illustrated Stadium. (Photo: IMAGO) Women’s football generated an estimated €500 million in annual revenue in 2024, a 300% increase since 2021. Brands are taking notice, and the many among them are realising that...
Women’s Football Market Values Soar: What Player Valuations Reveal About Global Power Shifts
UEFA Womens Nations League Final Germany vs Spain (Photo: IMAGO) This article will explain how these market values are determined and why they aren’t always aligning with transfer fees. More importantly, this article shows that while the rise of market values has been...


