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Life After the Whistle: Emerging Career Paths for Women’s Football players
When two-time European champion Lucy Bronze of Chelsea FC stated in an interview with Sky News that „99.9% of women’s players must think about life after football“, she wasn’t exaggerating. Despite the sport’s unprecedented growth in popularity, visibility, and...
Brand Building In Women’s Football: Why It Matters
This article looks at how top players use social media, what makes their strategies work, and why building a brand matters for athletes today. The power of a personal brand When you think about a pink headband, there’s a good chance that one person immediately...
Football Manager 26 Adds Women’s Football with Official Barclays WSL Inclusion
Photo: Football Manager Developer Sports Interactive confirmed that the women’s game will debut in FM26 with full licensing, official club branding, kits, player likenesses, and authentic league structures. This long-awaited move represents a milestone for both...
EA SPORTS Extends UEFA Women’s Football License
Photo: EA Sports The agreement ensures that both competitions, along with their authentic branding, matchday presentation, and official trophies, will be fully integrated into EA SPORTS FC 26, giving players around the world the most realistic women’s football...
Mercury 13 acquires majority stake in Bristol City Women
Photo: Mercury 13 The deal transfers control of the club from the Lansdown family, who previously managed operations through the Bristol Sport Group. While the Lansdowns will remain involved as minority shareholders, the day-to-day strategy and long-term vision will...
Sephora Announced As New Team Sponsor For Al Nassr Women’s Team
Photo: Al Nassr This groundbreaking agreement represents one of the most significant sponsorships in Saudi women’s football, blending the worlds of sport, lifestyle, and beauty. Under the deal, Sephora’s branding will feature prominently on the front of the Al-Nassr...
Aiming for the top – Kang’s dramatic impact on WSL
'I want to help young girls achieve their dreams in sport' - London City Lionesses owner Michele Kang Manager Jocelyn Precheur, hired by the wealthy American businesswoman in 2024, runs across from the other side of the training pitch to give her a hug despite the...
Vodafone dials in major UEFA football partnership
As an official partner of UEFA Women’s Football, the agreement will run through to 2030 and includes sponsorship of the UEFA Women’s Champions League, UEFA Women’s EURO 2029, the UEFA Women’s Nations League, and the UEFA Women’s Under-19 and Under-17 Championships....
The fashionable female investors funding women’s football
FC Como Women’s new kit, designed in collaboration with Nike I’m perched on a leather armchair in a swanky private suite in the Bulgari Hotel in London — a glass of champagne in one hand and an Italian pastry in the other. But the fizz and food are not why I’m here....
London City Lionesses break women’s football transfer record with £1.43m Geyoro signing
Grace Geyoro is the latest big-name international to have signed for London City Lionesses this summer. Photograph: Stéphane Mahé/Reuters The deal is believed to have gone to the wire on Thursday but was completed before the Women’s Super League’s transfer window...
Nike to provide free boots to players after extending WSL sponsorship deal
Approximately 250 players from the WSL and WSL2 have signed up to receive boots from Nike.Photograph: Harriet Lander/Chelsea FC/Getty Images Sources with knowledge of the deal told the Guardian that approximately 250 players from the WSL and WSL2 have signed up to...
Orlando Pride To Break Women’s Transfer Record With $1.5m Lizbeth Ovalle Deal
Lizbeth Ovalle is expected to join the Orlando Pride from Mexico’s Tigres UANL on a record transfer fee of $1.5m (£1.1m), a person with knowledge of the negotiations told The Associated Press on Wednesday. Lizbeth Ovalle has been one of North America’s best players...
Women’s football in Switzerland: Driving investment through the EUROs?
Stade de Geneve, AXA Women s Cup: Maeva Clemaron Servette FC Chenois Feminin celebrating her goal with her teammates. (IMAGO / Just Pictures) The AXA Women's Super League in Switzerland hopes to grow after the Women's EUROs this summer. But at the moment, the league...
Having the courage to do things differently: SGS Essen and Turbine Potsdam
Women-only football clubs have become a rarity in Germany. Many successful clubs such as TSV Siegen, FCR Duisburg and 1. FFC Frankfurt have disappeared from the scene or have been taken over by other clubs. Meanwhile, SGS Essen and Turbine Potsdam have remained in the...
Social Media Is a Key Pillar to the Rise of Women’s Football
There is a direct parallel between the most followed clubs in the world and their successful progression as well as adoration of their players. FC Barcelona femeni is the most followed women's club on Instagram, this putting aside clubs who use a singular account for...
Exciting discussions about the future of women’s football
Around 70 industry experts gathered at NIO House in Frankfurt last Friday evening to celebrate the first meet-up of ‘The Rise of Women's Football’. With exciting talks and masterclasses they enjoyed an informative evening. These days, it's rare to have people in the...
The Top 5 Broadcasting rights of international competitions
The FIFA Women's World Cup 2023 in Australia and New Zealand, arguably the biggest women's football tournament to date, generated less than 10% of the revenue of the FIFA (Men's) World Cup 2022 in Qatar for FIFA. In comparison to the record revenue of EUR 244 million...
Michele Kang, OL Féminin and the business model that could change women’s football
Michele Kang is on a mission. And no one would doubt that the American businesswoman will do everything to see it through. Kang made her fortune in medical technology and venture capital. Now, she is trying to change the landscape of women's football at an astonishing...
Sixth Street’s Game-Changing Investment in Women’s Game
The Bay FC and FC Barcelona investors will replicate the type of multi-club ownership (MCO) model adopted by the likes of Manchester City and Chelsea. The difference with Sixth Street is their primary focus is the women's game; most MCOs with equity in women's...
Spectator analysis of the top five women’s football leagues
While attendance numbers have risen in the last ten years, particularly for international matches, the individual national leagues have also recorded higher demands in recent years. The broadcast effect following the EURO 2022 in England is especially noteworthy, as...
Deloitte: what does Money League mean for women’s game?
Deloitte displayed on a smartphone screen next to a laptop keyboard. Photo IMAGO (xThomasxFullerx/xSOPAxImagesx) Since its inception, clubs in Northern Europe have taken hold. Appearances in the top 30 from South American and Scandinavian teams, as well as those in...
New world record: Chelsea pays a million transfer fee for the first time
Chelsea FC flexed their muscles in the winter transfer window and invested heavily. The Champions League quarter-finalists secured the services of Keira Walsh from FC Barcelona for a transfer fee of EUR 850,000. A few days earlier, they had already signed US defender...
Report: Saudi Arabian women’s game growth continues
The report, "Pioneering Change: Women’s Football in Saudi Arabia", published by the NEOM sport sector in partnership with the Asian Football Confederation (AFC), details how female participation in Saudi Arabian football has skyrocketed since the country's Public...
Football fans frustrated further by United’s Ratcliffe
While Manchester United's men's side negotiate inconsistent form, followers of the Red Devils' women's team remain disappointed by a lack of engagement from the Ineos CEO. Fan disillusionment had threatened to boil over into more than just social media grumbling due...