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Beyond the boom: How can clubs sustain growth in women’s football?

Beyond the boom: How can clubs sustain growth in women’s football?

by Helene Altgelt | Nov 18, 2025 | Interview, Investments

Over the last five years, women’s football has achieved almost everything its fans dreamt of for decades: full stadiums, valuable sponsorship deals and star players turning into household names. Yet, this growth has been unequally spread across leagues and clubs. And...
Women’s Football in Italy: Broadcast deals as the key to stronger growth

Women’s Football in Italy: Broadcast deals as the key to stronger growth

by Helene Altgelt | Nov 3, 2025 | Clubs/Leagues, Investments

When Italy reached the semifinals of UEFA Women’s EURO 2025, hopes were high that this would be a decisive turning point for women’s football in the country. More than 4 million viewers tuned in to Rai 1 to watch Italy’s thrilling encounter...
Brand Building In Women’s Football: Why It Matters

Brand Building In Women’s Football: Why It Matters

by Helene Altgelt | Sep 29, 2025 | Athletes, Marketing

This article looks at how top players use social media, what makes their strategies work, and why building a brand matters for athletes today.  The power of a personal brand When you think about a pink headband, there’s a good chance that one person immediately...
Women’s Euro: Which leagues are the most attractive for top players?

Women’s Euro: Which leagues are the most attractive for top players?

by Helene Altgelt | Jul 18, 2025 | Clubs/Leagues

UEFA Women’s Euro 2025 is breaking records everywhere. Attendances at the group stage have been higher than ever before, and viewing figures are soaring. At the heart of it all are the 368 players. Analyzing their clubs and leagues provides interesting insights into...
EURO 2025: A new benchmark for prize money in women’s football

EURO 2025: A new benchmark for prize money in women’s football

by Helene Altgelt | Jul 2, 2025 | Clubs/Leagues, Investments

In 1989, the German women’s national team won the first ever official UEFA Women’s EURO on home soil. While the players secured their place in the history books, they did not benefit financially from their success. The idea of decent pay for women playing...
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  • Beyond the boom: How can clubs sustain growth in women’s football?
  • Record Revenues but Rising Inequality: Damallsvenskan’s Financial Boom

Recent Comments

  1. Life After the Whistle: Emerging Career Paths for Women’s Football players - Global Women‘s Football Business Platform on Brand Building In Women’s Football: Why It Matters
  2. Women's Euro: Which leagues are the most attractive for top players? - Global Women‘s Football Business Platform on Women’s football in Switzerland: Driving investment through the EUROs?
  3. EURO 2025: A new benchmark for prize money in women's football - Global Women‘s Football Business Platform on Women’s football in Switzerland: Driving investment through the EUROs?
  4. The quiet contender of Switzerland hosts Euro 2025 | OU Sport & Fitness Team Blog on Women’s football in Switzerland: Driving investment through the EUROs?

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