Women’s football is experiencing unprecedented global momentum, which has in part been driven by historic media deals. Yet despite expanding audiences, rights valuations across Europe remain significantly below what consumer data would suggest. This article explores different levers that leagues can use to increase their media rights value.
Women’s football has seen unprecedented growth in the last five years. But how can clubs sustain this momentum and build on the boom? Jennifer Haskel, lead of the Sports Business Group’s Knowledge & Insights function at Deloitte, gives exclusive insights into the future of women’s football business.
After a historical performance at the EURO 2025, optimism was rising about women’s football in Italy. Yet, challenges persist: Investors and clubs remain cautious despite growing interest. Lucrative broadcasting deals would be key for further growth.
The Rise
Women’s football is growing fast. But being successful on the pitch is not the only way for players to stand out. Social media has become just as important. It helps athletes in brand building, connecting with fans, and securing business opportunities.
The Rise
UEFA Women’s EURO 2025 is breaking records everywhere. Attendance at the group stage has been higher than ever before, and viewing figures are soaring. At the heart of it all are the 368 players. Analyzing their clubs and leagues provides interesting insights into the strength of women’s football in different countries.
The Rise