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The most successful women’s football clubs on social media – and the four strategies they use
Author: Helene Altgelt However, growth on social media is not automatic. Some clubs and leagues are pulling ahead, while others struggle to convert visibility into engagement. This article explores which leagues and clubs are leading the way on social media and why....
The Women Rewriting Football’s Power Map
Author: Irati Vidal The numbers tell their own story. According to Deloitte, women hold fewer than 25% of board seats worldwide. Only 8.4% of board chairs are women. Just 6% of CEOs. In football’s own governance structures, the imbalance is equally stark: among FIFA’s...
Women’s Bundesliga Talks Resume: DFB and Clubs Discuss Joint Venture and €3,000 Minimum Salary
According to FC Bayern CEO Jan-Christian Dreesen, the most recent round of talks in Frankfurt was constructive. Speaking on the sidelines of the New Year’s reception of the German Football League (DFL), Dreesen said the discussions helped clarify several key issues....
WSL Confirms Academy Contracts for Young Players From 2026–27
Under the new guidelines, WSL and WSL2 clubs will be permitted to offer academy contracts to players during their under-16 season, at the age of 15 or 16. However, any contract offered will not formally begin until the player turns 16, typically during their under-17...
Chelsea Women Explore New Stadium Options to Boost Attendance
Head coach Sonia Bompastor has revealed the club is “probably close” to announcing a new option, with ongoing discussions involving ownership and chief executive Aki Mandhar. Kingsmeadow, which Chelsea Women have shared with the club’s academy teams since 2017, has a...
Arsenal & Chelsea Lead Women’s Football Revenue Rankings in 2025
Fresh off their Champions League triumph, Arsenal generated £21.5m in revenue, a 43% increase from the previous year - according to Deloittes 2026 Women`s Football Report That rise pushed them past Barcelona to claim first place, driven by strong attendances, smart...
Crux Football Acquires 49% Stake in Sweden’s FC Rosengård,
Founded by the former captain of New Zealand’s national women’s football team, Crux Football is building a forward-looking multi-club model dedicated exclusively to women’s football. This marks the group’s second major acquisition, following its purchase of...
Swiss FA Strengthens Women’s Football With New Priorities and WSL Licensing
These Swiss women’s football reforms come at a time of rapid growth in the women’s game and are part of a broader effort to ensure equality and sustainability at all levels. New Field Priorities for Women’s Football A central element of the reform is the introduction...
A-League Women Players Push for Full-Time Professional League from 2026
The report, titled Ready for Takeoff, argues that women’s football in Australia is standing at a critical crossroads. With the AFC Women’s Asian Cup approaching and global interest in the women’s game surging, players believe the next two years represent a...
Big Stadiums Drive Attendance Growth in the Arkema Première
On December 14, FC Nantes made headlines by welcoming 17,491 spectators to Stade de la Beaujoire for their 3–0 victory over Olympique de Marseille. This figure represents the sixth-highest attendance in league history, surpassing the 13,454 fans who attended the match...
Qatar in Talks to Host First Women’s Club World Cup in 2028
FIFA confirmed last month that the new global club competition will run from 5 to 30 January 2028, but has not yet announced a host nation or clarified whether a formal bidding process will be launched. Qatar’s expression of interest continues a pattern of major...
Beyond the Game: Transforming the Matchday Experience in Women’s Football
Author: Sebastiano Moretta Women’s football has proven capable of attracting people who are tired of the negative atmosphere that often surrounds men’s matches. However, to truly capitalise on this opportunity, much more needs to be done. In Italy, television...
Women’s football in Switzerland: Driving investment through the EUROs?
Stade de Geneve, AXA Women s Cup: Maeva Clemaron Servette FC Chenois Feminin celebrating her goal with her teammates. (IMAGO / Just Pictures) The AXA Women's Super League in Switzerland hopes to grow after the Women's EUROs this summer. But at the moment, the league...
Having the courage to do things differently: SGS Essen and Turbine Potsdam
Women-only football clubs have become a rarity in Germany. Many successful clubs such as TSV Siegen, FCR Duisburg and 1. FFC Frankfurt have disappeared from the scene or have been taken over by other clubs. Meanwhile, SGS Essen and Turbine Potsdam have remained in the...
Social Media Is a Key Pillar to the Rise of Women’s Football
There is a direct parallel between the most followed clubs in the world and their successful progression as well as adoration of their players. FC Barcelona femeni is the most followed women's club on Instagram, this putting aside clubs who use a singular account for...
Exciting discussions about the future of women’s football
Around 70 industry experts gathered at NIO House in Frankfurt last Friday evening to celebrate the first meet-up of ‘The Rise of Women's Football’. With exciting talks and masterclasses they enjoyed an informative evening. These days, it's rare to have people in the...
The Top 5 Broadcasting rights of international competitions
The FIFA Women's World Cup 2023 in Australia and New Zealand, arguably the biggest women's football tournament to date, generated less than 10% of the revenue of the FIFA (Men's) World Cup 2022 in Qatar for FIFA. In comparison to the record revenue of EUR 244 million...
Michele Kang, OL Féminin and the business model that could change women’s football
Michele Kang is on a mission. And no one would doubt that the American businesswoman will do everything to see it through. Kang made her fortune in medical technology and venture capital. Now, she is trying to change the landscape of women's football at an astonishing...
Sixth Street’s Game-Changing Investment in Women’s Game
The Bay FC and FC Barcelona investors will replicate the type of multi-club ownership (MCO) model adopted by the likes of Manchester City and Chelsea. The difference with Sixth Street is their primary focus is the women's game; most MCOs with equity in women's...
Spectator analysis of the top five women’s football leagues
While attendance numbers have risen in the last ten years, particularly for international matches, the individual national leagues have also recorded higher demands in recent years. The broadcast effect following the EURO 2022 in England is especially noteworthy, as...
Deloitte: what does Money League mean for women’s game?
Deloitte displayed on a smartphone screen next to a laptop keyboard. Photo IMAGO (xThomasxFullerx/xSOPAxImagesx) Since its inception, clubs in Northern Europe have taken hold. Appearances in the top 30 from South American and Scandinavian teams, as well as those in...
New world record: Chelsea pays a million transfer fee for the first time
Chelsea FC flexed their muscles in the winter transfer window and invested heavily. The Champions League quarter-finalists secured the services of Keira Walsh from FC Barcelona for a transfer fee of EUR 850,000. A few days earlier, they had already signed US defender...
Report: Saudi Arabian women’s game growth continues
The report, "Pioneering Change: Women’s Football in Saudi Arabia", published by the NEOM sport sector in partnership with the Asian Football Confederation (AFC), details how female participation in Saudi Arabian football has skyrocketed since the country's Public...
Football fans frustrated further by United’s Ratcliffe
While Manchester United's men's side negotiate inconsistent form, followers of the Red Devils' women's team remain disappointed by a lack of engagement from the Ineos CEO. Fan disillusionment had threatened to boil over into more than just social media grumbling due...