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FIFA’s Player Impact Programme: How Women Footballers Are Driving Global Social Change
The three-month programme provides personalised coaching and expert support, allowing participants to design and execute their own community-focused projects. Each initiative is shaped by the players’ personal journeys, addressing causes such as expanding girls’...
KNVB and IMG Sign Global Media Rights Deal for Women’s Football
This partnership marks a turning point for Dutch women’s football, as IMG will take on the responsibility of representing and distributing media rights for the Eurojackpot Vrouwen Eredivisie, the Eurojackpot KNVB Cup (men’s), and the Johan Cruijff Shield, as well as...
UK Submits Unopposed Bid to Host the 2035 FIFA Women’s World Cup
The four-nation proposal reflects a unified vision to elevate women’s football globally while delivering an inclusive, sustainable and culturally dynamic tournament. An Unprecedented Hosting Footprint Across the UK The bid proposes 22 stadiums as potential host venues...
Beyond the boom: How can clubs sustain growth in women’s football?
Over the last five years, women’s football has achieved almost everything its fans dreamt of for decades: full stadiums, valuable sponsorship deals and star players turning into household names. Yet, this growth has been unequally spread across leagues and clubs. And...
Record Revenues but Rising Inequality: Damallsvenskan’s Financial Boom
IFK Norrköpings Carrie Jones and Malmö FFs Mia Persson during the football match. (Photo: IMAGO / Bildbyran) Like many aspects of women’s football in the last 5 years, the Damallsvenskan has experienced an increase in the sums of money being brought into the...
Monarch Collective Expands with Strategic Investment in FC Viktoria Berlin
FC Viktoria Berlin Founders Team and Monarch Collective Building the Future of Women’s Sports Monarch Collective, a U.S.-based investment firm exclusively focused on women’s sports, has announced its latest partnership: a landmark investment in FC Viktoria Berlin, one...
Women’s Football in Italy: Broadcast deals as the key to stronger growth
When Italy reached the semifinals of UEFA Women’s EURO 2025, hopes were high that this would be a decisive turning point for women's football in the country. More than 4 million viewers tuned in to Rai 1 to watch Italy’s thrilling encounter against...
DFB Invests €100 Million to Boost Women’s Football in Germany
Photo: IMAGO / Steinsiek.ch A Turning Point for Women’s Football Women’s football in Germany has seen a surge in popularity, driven by the national team’s international success and growing fan engagement. Yet, compared to the men’s game, the women’s league has long...
From 2021-2025: The Transformation of Transfers in Women’s Football
Over the past few years, the landscape of women’s football has undergone a remarkable transformation. As the game becomes increasingly visible on global stages, it has simultaneously grown in professionalism and commercial value. This evolution has attracted new...
Lidl Extends UEFA Partnership to 2030 in Boost for Women’s Football
Soccer court of the UEFA Women s Euro Fan Zone at the Messeplatz Basel ahead of the UEFA Women s Euro 2025. (Photo: IMAGO / Sports Press Photo) Lidl doubles down on women’s football with long-term UEFA deal The new deal will cover several flagship tournaments,...
DFB and Google Pixel Join Forces to Boost Women’s Football in Germany
GOOGLE PIXEL FRAUEN-BUNDESLIGA (Photo: IMAGO / Jan Huebner) The Deutscher Fußball-Bund (DFB) has struck a landmark deal with Google Pixel to rebrand Germany’s top women’s football league and invest in the sport’s digital and commercial growth, in...
Women’s Super League Weighs Borrowing Tens of Millions
WSL Considers Major Loan to Fund Expansion According to reports from The Guardian and Sky News, league executives have been working with investment bank Goldman Sachs to explore financing options that would allow the WSL to scale faster -...
Women’s football in Switzerland: Driving investment through the EUROs?
Stade de Geneve, AXA Women s Cup: Maeva Clemaron Servette FC Chenois Feminin celebrating her goal with her teammates. (IMAGO / Just Pictures) The AXA Women's Super League in Switzerland hopes to grow after the Women's EUROs this summer. But at the moment, the league...
Having the courage to do things differently: SGS Essen and Turbine Potsdam
Women-only football clubs have become a rarity in Germany. Many successful clubs such as TSV Siegen, FCR Duisburg and 1. FFC Frankfurt have disappeared from the scene or have been taken over by other clubs. Meanwhile, SGS Essen and Turbine Potsdam have remained in the...
Social Media Is a Key Pillar to the Rise of Women’s Football
There is a direct parallel between the most followed clubs in the world and their successful progression as well as adoration of their players. FC Barcelona femeni is the most followed women's club on Instagram, this putting aside clubs who use a singular account for...
Exciting discussions about the future of women’s football
Around 70 industry experts gathered at NIO House in Frankfurt last Friday evening to celebrate the first meet-up of ‘The Rise of Women's Football’. With exciting talks and masterclasses they enjoyed an informative evening. These days, it's rare to have people in the...
The Top 5 Broadcasting rights of international competitions
The FIFA Women's World Cup 2023 in Australia and New Zealand, arguably the biggest women's football tournament to date, generated less than 10% of the revenue of the FIFA (Men's) World Cup 2022 in Qatar for FIFA. In comparison to the record revenue of EUR 244 million...
Michele Kang, OL Féminin and the business model that could change women’s football
Michele Kang is on a mission. And no one would doubt that the American businesswoman will do everything to see it through. Kang made her fortune in medical technology and venture capital. Now, she is trying to change the landscape of women's football at an astonishing...
Sixth Street’s Game-Changing Investment in Women’s Game
The Bay FC and FC Barcelona investors will replicate the type of multi-club ownership (MCO) model adopted by the likes of Manchester City and Chelsea. The difference with Sixth Street is their primary focus is the women's game; most MCOs with equity in women's...
Spectator analysis of the top five women’s football leagues
While attendance numbers have risen in the last ten years, particularly for international matches, the individual national leagues have also recorded higher demands in recent years. The broadcast effect following the EURO 2022 in England is especially noteworthy, as...
Deloitte: what does Money League mean for women’s game?
Deloitte displayed on a smartphone screen next to a laptop keyboard. Photo IMAGO (xThomasxFullerx/xSOPAxImagesx) Since its inception, clubs in Northern Europe have taken hold. Appearances in the top 30 from South American and Scandinavian teams, as well as those in...
New world record: Chelsea pays a million transfer fee for the first time
Chelsea FC flexed their muscles in the winter transfer window and invested heavily. The Champions League quarter-finalists secured the services of Keira Walsh from FC Barcelona for a transfer fee of EUR 850,000. A few days earlier, they had already signed US defender...
Report: Saudi Arabian women’s game growth continues
The report, "Pioneering Change: Women’s Football in Saudi Arabia", published by the NEOM sport sector in partnership with the Asian Football Confederation (AFC), details how female participation in Saudi Arabian football has skyrocketed since the country's Public...
Football fans frustrated further by United’s Ratcliffe
While Manchester United's men's side negotiate inconsistent form, followers of the Red Devils' women's team remain disappointed by a lack of engagement from the Ineos CEO. Fan disillusionment had threatened to boil over into more than just social media grumbling due...