The Arkema Première Ligue is experiencing a remarkable surge in popularity. Encouraged by the French Women’s Professional Football League (LFFP), more and more clubs are choosing to host women’s league matches in their main stadiums. The results are clear: record-breaking crowds, improved playing conditions, and increased visibility for women’s football in France.
Qatar is in discussions with FIFA over the possibility of hosting the inaugural Women’s Club World Cup, which is scheduled to take place in January 2028 and is expected to significantly impact domestic football calendars worldwide.
The matchday experience in women’s football goes far beyond simply coming to the stadium, watching the game, and hoping for a photo or autograph. Building a sense of community – where the match becomes just one part of a broader shared experience – is essential to driving deeper fan engagement and strengthening the entire movement.
Arsenal Women have announced the release of a new four-part documentary, Only In The Land, chronicling their historic journey to winning the Women’s Champions League.
Women’s football is experiencing unprecedented global momentum, which has in part been driven by historic media deals. Yet despite expanding audiences, rights valuations across Europe remain significantly below what consumer data would suggest. This article explores different levers that leagues can use to increase their media rights value.
Wasserman has strengthened its position in women’s football by acquiring Barcelona-based agency Unik Sports Management, continuing its international expansion in the rapidly growing sector.