Category: News

Unwell breaks onto NWSL pitch amid rise in non-alcoholic beverages sponsorships

9. June 2025

The NWSL and Alex Cooper’s Unwell — the league’s new hydration partner — announced Unwell FC, an interactive fan program at select NWSL games this season. This follows the trend of beverage brands getting into women’s sports sponsorships, something marketers should lean into as they look for creative ways to stand out.

The Gist The Gist

A new legacy: the Northern Super League breaking boundaries in Canada

30. May 2025

After decades of lacking a professional outlet for female footballers at home, Canada has finally launched its first independent professional women’s football league: the Northern Super League (NSL). Officially kicking off in April 2025, the NSL features six founding clubs—Montreal Roses FC, Vancouver Rise FC, AFC Toronto, Ottawa Rapid FC, Calgary Wild FC, and Halifax Tides FC—and aims to create a sustainable, business-focused model for growth.

The Rise The Rise