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From the Pitch to the Platform: Social Media in Women’s Top Leagues
The RiseWith social media now acting as a key driver of fan engagement, club visibility, and commercial growth, it’s becoming an essential metric in assessing the global development of the women’s game. Comparing digital reach across leagues offers valuable insight into how...
TikTok generation buys into savvy Lionesses as Euros glory beckons
The ObserverPhotographs by Lee Martin/The Observer; Nick Potts/PA; Eddie Keogh/Getty Six weeks ago, before Michelle Agyemang’s sudden star burst and Chloe Kelly’s smiling sangfroid, before the nerve-shredding ordeal of Italy and the emotional trauma of Sweden, before the...
Women’s Euro 2025 final to cap £800m boost for UK
The GuardianConsumers are expected to spend almost £184m in pubs and other venues on the day of the final, though more fans are expected to watch the game at home. Photograph: Steven Paston/PA The climax of the exhilarating women’s Euros, as the Lionesses attempt to atone...
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