The United Kingdom has formally submitted its unopposed joint bid to host the 2035 FIFA Women’s World Cup, marking a historic moment for women’s football and for the four home nations. England, Northern Ireland, Scotland and Wales have united behind a single proposal designed to deliver the largest single-sport event ever staged on UK soil.
Women’s football has seen unprecedented growth in the last five years. But how can clubs sustain this momentum and build on the boom? Jennifer Haskel, lead of the Sports Business Group’s Knowledge & Insights function at Deloitte, gives exclusive insights into the future of women’s football business.
After a historical performance at the EURO 2025, optimism was rising about women’s football in Italy. Yet, challenges persist: Investors and clubs remain cautious despite growing interest. Lucrative broadcasting deals would be key for further growth.
The Rise
In 2025, women’s football entered uncharted financial territory. Transfer records fell three times in a single summer, and global spending soared by more than 700% in just four years — clear proof that the women’s game has become a global business as much as a sport.
The Rise
The rising success of women’s football hasn’t erased the post-career instability faced by many of its athletes. Many must plan for life beyond the pitch while still playing, often balancing education, part-time work, or future career training. Post-football paths now include coaching, media, governance, entrepreneurship, and other industries. While opportunities are expanding, challenges persist.
The Rise