Tag: USA

The 2026 FIFA Men’s World Cup is set to dominate the sporting landscape across Canada, the United States and Mexico this summer. Stadiums are going to be packed, global media attention will flood North America and football culture will become impossible to ignore for weeks.
While it may seem like the men’s tournament is going to occupy the spotlight, some of the biggest long-term winners could end up being women’s leagues already trying to establish deeper roots across the continent.

In 2025, women’s football entered uncharted financial territory. Transfer records fell three times in a single summer, and global spending soared by more than 700% in just four years — clear proof that the women’s game has become a global business as much as a sport.

Social media has become a powerful tool for engagement in the sports world and women’s football is no exception. As the game continues to grow globally, clubs are increasingly turning to platforms like Instagram, TikTok, and YouTube to expand their reach and connect with fans. Yet, the landscape remains uneven: while some clubs boast massive followings and a strong digital presence, others are struggling to find their footing.

Where are the women in the top management of women’s football? Even if men still dominate at the decision-making level, a change is underway. Influential personalities such as Nadine Kessler or Michele Kang have become key players in the business world of women’s football.