In 2025, women’s football entered uncharted financial territory. Transfer records fell three times in a single summer, and global spending soared by more than 700% in just four years — clear proof that the women’s game has become a global business as much as a sport.
The Rise
Social media has become a powerful tool for engagement in the sports world and women’s football is no exception. As the game continues to grow globally, clubs are increasingly turning to platforms like Instagram, TikTok, and YouTube to expand their reach and connect with fans. Yet, the landscape remains uneven: while some clubs boast massive followings and a strong digital presence, others are struggling to find their footing.
The Rise
Where are the women in the top management of women’s football? Even if men still dominate at the decision-making level, a change is underway. Influential personalities such as Nadine Kessler or Michele Kang have become key players in the business world of women’s football.
The Rise