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Women’s Football Pyramid In The Spotlight
The Irish Football Association has launched a consultation on the structure of the women’s football pyramid in Northern Ireland. The consultation is part of the association’s ongoing commitment to develop and strengthen the pyramid, which is a priority in the women's...
From the Pitch to the Platform: Social Media in Women’s Top Leagues
With social media now acting as a key driver of fan engagement, club visibility, and commercial growth, it’s becoming an essential metric in assessing the global development of the women’s game. Comparing digital reach across leagues offers valuable insight into how...
TikTok generation buys into savvy Lionesses as Euros glory beckons
Photographs by Lee Martin/The Observer; Nick Potts/PA; Eddie Keogh/Getty Six weeks ago, before Michelle Agyemang’s sudden star burst and Chloe Kelly’s smiling sangfroid, before the nerve-shredding ordeal of Italy and the emotional trauma of Sweden, before the...
Women’s Euro 2025 final to cap £800m boost for UK
Consumers are expected to spend almost £184m in pubs and other venues on the day of the final, though more fans are expected to watch the game at home. Photograph: Steven Paston/PA The climax of the exhilarating women’s Euros, as the Lionesses attempt to atone...
Women’s Euro: Which leagues are the most attractive for top players?
UEFA Women’s Euro 2025 is breaking records everywhere. Attendances at the group stage have been higher than ever before, and viewing figures are soaring. At the heart of it all are the 368 players. Analyzing their clubs and leagues provides interesting insights into...
England shootout win draws 7.4 million TV viewers
England will face Italy in the semi-finals after beating Sweden 3-2 on penalties. Photo: Getty Images The match received the biggest TV audience of the competition to date, with a peak audience of 7.4 million and a peak audience share of 65%. It also generated nearly...
Smith joins Arsenal for world record £1m fee
Olivia Smith has scored four goals in 18 matches for Canada. Photo: Getty Images The 20-year-old, who made her international debut at 15, has signed a four-year deal with the Champions League holders. Smith's move breaks the record set by Chelsea in January when...
EURO 2025: A new benchmark for prize money in women’s football
In 1989, the German women’s national team won the first ever official UEFA Women's EURO on home soil. While the players secured their place in the history books, they did not benefit financially from their success. The idea of decent pay for women playing football...
What Women’s Football Can Really Offer Brands Today
Now that the European football leagues are over, attention is turning to Switzerland, where the UEFA Women's EURO 2025 will take place in July. It will not only be the stage for the best European players, but also for numerous prominent brands that have already...
Viagogo Data Shows Decentralised Demand As Women’s Football Goes Mainstream
Image: viagogo | Ben Awin A significant uptick in global ticket sales ahead of UEFA Women’s EURO 2025 suggests women’s football is entering a new commercial phase, with fan interest increasingly spread across the tournament rather than concentrated solely on...
Fans Embrace Women’s Football Commercialisation
UEFA Womens Nations League Germany vs Austria (Photo: IMAGO) While commercial forces in men's football are often criticised by fans, they are viewed more positively in women's football. This is revealed in a new study by the School of Business, Economics and Law at...
ESPN Back As Women’s Euro Broadcaster Across Central And South America
This comes as one part of a wider, multi-year tie-up unveiled by the heavyweight sports broadcaster. Heavyweight sports broadcaster ESPN has snapped up rights in Spanish-speaking Latin America to soccer's upcoming UEFA European Women's Championship national teams...
Women’s football in Switzerland: Driving investment through the EUROs?
Stade de Geneve, AXA Women s Cup: Maeva Clemaron Servette FC Chenois Feminin celebrating her goal with her teammates. (IMAGO / Just Pictures) The AXA Women's Super League in Switzerland hopes to grow after the Women's EUROs this summer. But at the moment, the league...
Having the courage to do things differently: SGS Essen and Turbine Potsdam
Women-only football clubs have become a rarity in Germany. Many successful clubs such as TSV Siegen, FCR Duisburg and 1. FFC Frankfurt have disappeared from the scene or have been taken over by other clubs. Meanwhile, SGS Essen and Turbine Potsdam have remained in the...
Social Media Is a Key Pillar to the Rise of Women’s Football
There is a direct parallel between the most followed clubs in the world and their successful progression as well as adoration of their players. FC Barcelona femeni is the most followed women's club on Instagram, this putting aside clubs who use a singular account for...
Exciting discussions about the future of women’s football
Around 70 industry experts gathered at NIO House in Frankfurt last Friday evening to celebrate the first meet-up of ‘The Rise of Women's Football’. With exciting talks and masterclasses they enjoyed an informative evening. These days, it's rare to have people in the...
The Top 5 Broadcasting rights of international competitions
The FIFA Women's World Cup 2023 in Australia and New Zealand, arguably the biggest women's football tournament to date, generated less than 10% of the revenue of the FIFA (Men's) World Cup 2022 in Qatar for FIFA. In comparison to the record revenue of EUR 244 million...
Michele Kang, OL Féminin and the business model that could change women’s football
Michele Kang is on a mission. And no one would doubt that the American businesswoman will do everything to see it through. Kang made her fortune in medical technology and venture capital. Now, she is trying to change the landscape of women's football at an astonishing...
Sixth Street’s Game-Changing Investment in Women’s Game
The Bay FC and FC Barcelona investors will replicate the type of multi-club ownership (MCO) model adopted by the likes of Manchester City and Chelsea. The difference with Sixth Street is their primary focus is the women's game; most MCOs with equity in women's...
Spectator analysis of the top five women’s football leagues
While attendance numbers have risen in the last ten years, particularly for international matches, the individual national leagues have also recorded higher demands in recent years. The broadcast effect following the EURO 2022 in England is especially noteworthy, as...
Deloitte: what does Money League mean for women’s game?
Deloitte displayed on a smartphone screen next to a laptop keyboard. Photo IMAGO (xThomasxFullerx/xSOPAxImagesx) Since its inception, clubs in Northern Europe have taken hold. Appearances in the top 30 from South American and Scandinavian teams, as well as those in...
New world record: Chelsea pays a million transfer fee for the first time
Chelsea FC flexed their muscles in the winter transfer window and invested heavily. The Champions League quarter-finalists secured the services of Keira Walsh from FC Barcelona for a transfer fee of EUR 850,000. A few days earlier, they had already signed US defender...
Report: Saudi Arabian women’s game growth continues
The report, "Pioneering Change: Women’s Football in Saudi Arabia", published by the NEOM sport sector in partnership with the Asian Football Confederation (AFC), details how female participation in Saudi Arabian football has skyrocketed since the country's Public...
Football fans frustrated further by United’s Ratcliffe
While Manchester United's men's side negotiate inconsistent form, followers of the Red Devils' women's team remain disappointed by a lack of engagement from the Ineos CEO. Fan disillusionment had threatened to boil over into more than just social media grumbling due...