WSL Considers Major Loan to Fund Expansion

According to reports from The Guardian and Sky News, league executives have been working with investment bank Goldman Sachs to explore financing options that would allow the WSL to scale faster – without selling equity or relinquishing commercial control.

The plan, if approved, would see the league use future broadcast and sponsorship revenues as collateral for a central loan, enabling greater investment in infrastructure, marketing, and club support across the division.

Record Revenues Signal Growth Momentum

The talks come on the back of record-breaking revenues for women’s football.
Data from Deloitte shows that WSL clubs generated approximately £65 million in the 2023-24 season, a 34 percent increase year-on-year – a milestone credited to rising attendances, improved broadcasting deals, and new sponsorships.

A five-year £65 million broadcast deal with Sky Sports and the BBC has expanded coverage and visibility, making the WSL one of the fastest-growing domestic women’s leagues in the world.

“This is a pivotal moment for the WSL,” said one senior executive familiar with the discussions. “We’ve proven the appetite is there – now we need to invest at the scale that matches the ambition.”

Why Borrow Instead of Sell Equity?

Rather than bringing in external investors, the WSL’s leadership reportedly prefers to retain full ownership and governance control, choosing debt financing as a bridge to sustainable growth.

The funds could be used to:

• Upgrade club facilities and training grounds
• Boost player welfare and medical support
• Increase prize money and club distributions
• Invest in global marketing and youth development

Analysts suggest that borrowing now, while the league’s financial trajectory is strong, could help close the gap between men’s and women’s football infrastructure – without compromising independence.

Risks and Financial Safeguards

However, experts warn that any debt-financed expansion must be paired with robust financial discipline.
Relying on future broadcast income poses risks if the market softens or revenue targets are missed.

Sports economist Dr. Emily Rogers notes,

“Women’s football is on an incredible rise, but it’s still maturing commercially. Borrowing is a sign of confidence – yet it also introduces repayment pressure. The key will be smart reinvestment and transparent oversight.”

The WSL’s proposed loan would likely span five to ten years, structured around forecasted income from existing broadcast and sponsorship contracts.