This partnership marks a turning point for Dutch women’s football, as IMG will take on the responsibility of representing and distributing media rights for the Eurojackpot Vrouwen Eredivisie, the Eurojackpot KNVB Cup (men’s), and the Johan Cruijff Shield, as well as the home matches of the Dutch women’s national team. Through this collaboration, two influential organizations combine their expertise to amplify the global footprint of Dutch football.

Building on a Proven Partnership

The new collaboration builds on the longstanding relationship between IMG and the Eredivisie, which IMG has represented internationally for more than two decades. During that time, IMG expanded the league’s reach to over 142 countries through 35 broadcast partners, significantly elevating the international presence of Dutch football. The latest agreement with the KNVB is a natural progression that brings women’s football into sharper focus, aligning perfectly with the KNVB’s strategic ambitions.

A Major Step in Dutch Football’s Global Strategy

Dave Dekker, Commercial Director of the KNVB, expressed pride in the expanded partnership, emphasizing the transformative potential of global exposure:

“We are incredibly proud of this new collaboration with IMG, one of the world’s leading organizations in sport and media. Their experience, network, and international strength give us an unparalleled opportunity to elevate both men’s and women’s football on the global stage. Our ambition is to inspire millions of fans worldwide and showcase the energy, passion, and quality of Dutch football. This partnership is an important step in our international growth strategy. Together, we will take Dutch football to a higher level—together, we color the world orange.”

IMG’s International Expertise to Drive Growth

IMG’s commitment to developing top-level competitions around the world puts the Dutch women’s game in a strong position for growth. Robert Klein, SVP & Managing Director Football at IMG, highlighted the significance of partnering with the KNVB at a moment of rising visibility for the sport:

“We are delighted to partner with the KNVB at such an exciting time for Dutch football. With the Dutch women’s national team facing Portugal tonight and the next round of the KNVB Cup approaching, the spotlight is firmly on the Netherlands. The country has a rich football culture, and IMG is uniquely positioned to help these competitions grow globally. We look forward to a close and inspiring collaboration.”

IMG works with some of the world’s most influential leagues and federations, including the Premier League, CONMEBOL, Saudi Pro League, CONCACAF, CAF, EFL, and the Eredivisie, supporting them in expanding reach, driving commercial opportunities, and growing fan engagement. Their global reputation and extensive distribution network make them a powerful ally in elevating women’s football on the world stage.

This article was created with the assistance of AI and has been reviewed and edited by our editorial team.