In 2025, women’s football entered uncharted financial territory. Transfer records fell three times in a single summer, and global spending soared by more than 700% in just four years — clear proof that the women’s game has become a global business as much as a sport.
The Rise
Lidl has extended its partnership with UEFA Women’s Football until 2030, cementing its position as one of Europe’s most prominent corporate backers of the women’s game.
The Rise
The Deutscher Fußball-Bund (DFB) has struck a landmark deal with Google Pixel to rebrand Germany’s top women’s football league and invest in the sport’s digital and commercial growth, in what’s being hailed as one of the most significant partnerships in women’s football.
The Rise
The Women’s Super League (WSL) is considering borrowing tens of millions of pounds to accelerate its next phase of growth, in a move that could reshape the landscape of women’s football in England.
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The rising success of women’s football hasn’t erased the post-career instability faced by many of its athletes. Many must plan for life beyond the pitch while still playing, often balancing education, part-time work, or future career training. Post-football paths now include coaching, media, governance, entrepreneurship, and other industries. While opportunities are expanding, challenges persist.
The Rise
Women’s football is growing fast. But being successful on the pitch is not the only way for players to stand out. Social media has become just as important. It helps athletes in brand building, connecting with fans, and securing business opportunities.
The Rise