UEFA Women’s EURO 2025 is breaking records everywhere. Attendance at the group stage has been higher than ever before, and viewing figures are soaring. At the heart of it all are the 368 players. Analyzing their clubs and leagues provides interesting insights into the strength of women’s football in different countries.
The Rise
More than seven million viewers tuned in to BBC TV coverage as England beat Sweden in a penalty shootout in Thursday’s Euro 2025 quarter-final.
BBC
Canada forward Olivia Smith has become the most expensive signing in women’s football history by completing a £1m move to Arsenal from Liverpool.
BBC
The EURO 2025 is kicking off in Switzerland. The tournament, projected to be the biggest European Championship in history so far, is chasing the attendance record set in England three years ago. But in terms of prize money, a new benchmark is already set.
The Rise
Now that the European football leagues are over, attention is turning to Switzerland, where the UEFA Women’s EURO 2025 will take place in July. It will not only be the stage for the best European players, but also for numerous prominent brands that have already discovered women’s soccer as a marketing platform. It is the perfect time for all brand managers to ask themselves: What potential does women’s football offer for a brand? And how can this be successfully exploited?
Horizont
A significant uptick in global ticket sales ahead of UEFA Women’s EURO 2025 suggests women’s football is entering a new commercial phase, with fan interest increasingly spread across the tournament rather than concentrated solely on the final.
Insider Sport