“When we arrived, we were clear about one thing: we had to eliminate the off-field noise and focus on building and working toward having the best team in the world. Everything else had to be put in its place.”
Michel Kang’s name rarely circulates quietly. The owner of Olympique Lyonnais and one of the most influential investors in women’s football is once again at the centre of speculation — this time linked to a potential move into Spain’s Liga F.
For a long time, Spanish women’s football was surrounded by noise. The talent on the pitch was not matched by support in the boardrooms, and even a golden generation capable of winning the World Cup lacked the backing to fully unleash its potential. Off the field, players fought just as hard to secure the minimum resources necessary to compete.
The Women’s Bundesliga has, for the time being, rejected plans for a joint venture with the German Football Association (DFB). The decision was taken at the first general assembly of Frauen-Bundesliga FBL e. V., which was founded in December 2025.
Commercial revenue is an important driver of growth in women’s football. According to the recently released Deloitte Football Money League report, top clubs generated up to 82% of their revenue from commercial deals in 2024/25. Social media plays an instrumental role in this, offering opportunities for brand collaborations and marketing.