Mariano Otero, Senior Vice President of Business Development at Fever, explains in an exclusive interview with The Rise of Women’s Football why the tech company has decided to take a decisive step into the women’s game through its sponsorship of Badalona Women — and how it aims to help fill stadiums in a league that has world‑champion winners but is still working to consolidate its fanbase.
Arsenal Women recorded a significant rise in revenue during the 2024–25 season, driven by strong growth in commercial and matchday income, but the club’s latest accounts show it remains reliant on financial backing from its parent organisation.
The challenges and strategies of two independent Serie A Women clubs, and how they are progressing and growing in an increasingly competitive league.
The idea of staging domestic competitions abroad is no longer radical in the men’s game, but in women’s football it remains a more nuanced debate. This season, the Spanish Women’s Supercopa came close to becoming part of that international shift.
“When we arrived, we were clear about one thing: we had to eliminate the off-field noise and focus on building and working toward having the best team in the world. Everything else had to be put in its place.”