Mariano Otero, Senior Vice President of Business Development at Fever, explains in an exclusive interview with The Rise of Women’s Football why the tech company has decided to take a decisive step into the women’s game through its sponsorship of Badalona Women — and how it aims to help fill stadiums in a league that has world‑champion winners but is still working to consolidate its fanbase.
Social media has become a powerful tool for engagement in the sports world and women’s football is no exception. As the game continues to grow globally, clubs are increasingly turning to platforms like Instagram, TikTok, and YouTube to expand their reach and connect with fans. Yet, the landscape remains uneven: while some clubs boast massive followings and a strong digital presence, others are struggling to find their footing.
The Rise
Where are the women in the top management of women’s football? Even if men still dominate at the decision-making level, a change is underway. Influential personalities such as Nadine Kessler or Michele Kang have become key players in the business world of women’s football.
The Rise
Winning the Ballon d’Or once is special. Winning it twice is merit. The same club winning it four consecutive times is consequence to committing.
The Rise