Tag: KNVB

KNVB and IMG Sign Global Media Rights Deal for Women’s Football

28. November 2025

The Royal Dutch Football Association (KNVB) has taken another decisive step in strengthening the global visibility of women’s football. The federation has signed a long-term international media rights partnership with IMG – one of the world’s leading sports marketing agencies – to distribute the global media rights for the Vrouwen Eredivisie, the KNVB Cup, and the Johan Cruijff Shield. The landmark agreement covers all territories outside the Netherlands and represents a major milestone in the KNVB’s international growth strategy.