The Deutscher Fußball-Bund (DFB) has struck a landmark deal with Google Pixel to rebrand Germany’s top women’s football league and invest in the sport’s digital and commercial growth, in what’s being hailed as one of the most significant partnerships in women’s football.
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The Women’s Super League (WSL) is considering borrowing tens of millions of pounds to accelerate its next phase of growth, in a move that could reshape the landscape of women’s football in England.
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The rising success of women’s football hasn’t erased the post-career instability faced by many of its athletes. Many must plan for life beyond the pitch while still playing, often balancing education, part-time work, or future career training. Post-football paths now include coaching, media, governance, entrepreneurship, and other industries. While opportunities are expanding, challenges persist.
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Women’s football is growing fast. But being successful on the pitch is not the only way for players to stand out. Social media has become just as important. It helps athletes in brand building, connecting with fans, and securing business opportunities.
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For the first time in the history of the franchise, Football Manager 26 will officially include women’s football, headlined by the Barclays Women’s Super League (WSL) and the Barclays Women’s Championship.
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Electronic Arts Inc. and UEFA today announced a new multi-year global licensing agreement that will see the UEFA Women’s Champions League and the UEFA Women’s EURO officially featured in EA SPORTS FC 26.
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