Women’s football in Switzerland: Driving investment through the EUROs?
The AXA Women’s Super League in Switzerland hopes to grow after the Women’s EUROs this summer. But at the moment, the league is still facing some major problems. How to increase investment and ensure the tournament has a lasting impact? The countdown is on. In July 2025, Switzerland will host the UEFA Women’s EUROs, and the ambitions for this project could not be higher. The tournament aims to be the first-ever sold-out Women’s EUROs, to welcome fans from all over the world, to deliver the best football there is – and to transform Swiss women’s football as a whole. No mean feat for a five-week tournament. The EUROs 2022 in England showed how a few weeks of euphoria can change everything and drive investment. But Switzerland is not England. “In England, there was already a strong foundation with the FA WSL and high club engagement,” says Richard Feuz, former CEO of top team Servette Chênois and current general manager of Chicago Stars FC, speaking to The Rise of Women’s Football. Swiss League is still far from being professional Women’s football in Switzerland is currently facing some serious challenges. The ten-team league includes big clubs like Young Boys Bern and FC […]