The NWSL and Alex Cooper’s Unwell — the league’s new hydration partner — announced Unwell FC, an interactive fan program at select NWSL games this season. This follows the trend of beverage brands getting into women’s sports sponsorships, something marketers should lean into as they look for creative ways to stand out.
The Gist
Ahead of the UEFA Women’s Champions League final in Lisbon, the most influential voices in women’s football came together to discuss the game’s future.
UEFA
The Women’s Super League is in advanced discussions with the Professional Footballers’ Association over providing a funding deal that would enable all players in the top two divisions to join the union for the first time.
The Guardian
A new football tournament called ‘World Sevens Football’ is to be launched before the Champions League final in May. Participation is lucrative: the winner will receive prize money of 5 million dollars.
The Rise