A revolutionary grand slam series for professional women footballers is set to launch in May 2025. “World Sevens Football” (W7F) introduces an electrifying seven-a-side format that promises fast, high-scoring matches, global exposure, and game-changing financial opportunities for players and clubs. The 7V7 Women’s Football Series marks a new step for women’s football.
With a staggering $5 million prize pool per event, W7F sets a new standard in women’s football. The series is delivering unparalleled rewards for players and clubs. The inaugural tournament is scheduled to take place from May 21-23 in Estoril, Portugal. Furthermore, future events are planned in football-loving cities across the United States, Mexico, Asia, Europe, and beyond.
W7F’s short-format, high-intensity games will take place on a field half the size of a typical football pitch. Seven players compete on each side, with two 15-minute halves, and extra time for tie-breakers. This fast-paced, technical, and dynamic format will maximize action and engagement as well as entertainment for fans.
The leadership team behind the 7V7 Women’s Football Series: former footballers who are accelerating the growth of the women’s game.
W7F is backed by co-founder, philanthropist, and minority owner of the NWSL’s Gotham FC and WSL’s Chelsea FC, Jennifer Mackesy. “World Sevens Football is designed to elevate the women’s game, providing players with a powerful new platform to showcase their talent, grow their personal brands, and provide economic opportunity in a way that truly reflects their value. Building and developing a club takes time. Being able to make an immediate impact on women’s football is incredibly exciting, and supporting players and clubs is what we have set out to do.”
The leadership team around co-founder and CEO Justin Fishkin grows rapidly. Former USWNT player, two-time WWC gold medalist, and Bay FC co-founder Aly Wagner serves as Chief of Strategy.
“We are seeing unprecedented investment into women’s football – clubs, players, facilities, and technology – all as a result of the long overdue realization that there is a proven product that has been waiting for the flow of capital to accelerate market expansion,” said Wagner. “World Sevens Football is creating a series around a 7v7 format that brings fans closer to the game and the players they love. Simply put, fans will have a front-row seat to watch the world’s best players, and this time with more touches and more freedom to create and take risks. It is truly a dream format for fans and players alike.”
active Player Advisory Council led by former USWNT player, two-time World Cup winner, and two-time Olympic gold medalist TOBIN HEATH
“Being part of World Sevens Football from its inception is incredibly meaningful to me. W7F is creating a future where women footballers have greater opportunities, financial security, and a bigger platform to connect with fans. This is about legacy—about changing the game for generations to come. And as a 1v1 artist myself, this format is a dream stage for those duels”, said Tobin Heath.
Above all, this elite group will play a critical role in shaping player care and welfare, and competition strategy. It will also evaluate the positive long-term impact on players and clubs.
Other player representatives on the Player Advisory Council of the 7V7 Women’s Football Series include:
Anita Asante: Ex-English footballer and coach with 71 caps for England and part of the 2012 London Olympics squad, shared:
“I am delighted to invest in and advise World Sevens Football as an active member of its player council. We are building World Sevens Football with the player at the center of everything we do. This competition gives another stage where players can shine while offering a great, potentially lucrative opportunity. It’s football, but faster, bolder, and made for the future!”
And Caroline Seger: Former Swedish national team player and Europe’s most capped player, with 240 international matches, said:
“I am thrilled to support World Sevens Football as an advisor and an investor. I’m so grateful for football and the opportunity it has given me to travel the globe and make lifelong friendships. Competing against teams from different countries with different techniques and philosophies is incredible. Doing so in such a fun, fast format, with a potentially very lucrative prize pool, will be a fantastic experience for these women.”
Kelley O’Hara: Ex- USWNT player, two-time World Cup winner, and Olympic gold medalist. O’Hara, who played 160 international matches and certainly contributed to the USWNT’s success, shared:
“I’m so excited to play a role in building World Sevens Football. This groundbreaking format brings a new level of energy to the game while creating incredible opportunities for female footballers to showcase their talent on a global stage—and compete for a very lucrative prize pool. I would have loved the chance to play in a tournament like this during my career. I can’t wait to see these athletes take the stage and shine.”
Laura Georges: Former French footballer, earned 188 caps for the French national team. She served as the Secretary General of the French Football Federation and said:
“After 21 years in football, including 17 years with the French national team, and over seven years as an executive, I am thrilled to join World Sevens Football as an advisor. Since my retirement, I have been deeply committed to the development and promotion of the women’s game as well as empowering the next generation of players. World Sevens Football embodies this mission. I can’t wait for May!”
World Sevens Football and DAZN, the world’s leading sports entertainment platform, have agreed to a global broadcasting, production, and marketing partnership. As a result, this partnership will ensure that fans everywhere can watch every match live. They will also have access to behind-the-scenes content, and follow the journey of their favorite players.
Everywhere, viewership records are shattered, investment is surging, and global interest is at an all-time high. W7F aims to become one of women’s football’s most exciting, financially rewarding, and transformative competitions.
