Tag: WSL

How Women’s Football Clubs Are Building Global Brands Before Becoming Global Giants

9. June 2026

Women’s football is no longer developing as a purely domestic sport. Clubs are beginning to operate with the mindset of global entertainment brands, expanding through international tours, merchandise licensing, digital storytelling and worldwide community building long before many of them reach the commercial maturity traditionally associated with global football powerhouses.

Multi-Club Ownership comes to women’s football: Threat or opportunity?  

5. May 2026

For some, they represent a hyper-capitalist nightmare: private investors seeking to suck out the blood (or money) out of women’s football. For others, they’re an opportunity to make women’s football grow faster and more professionally. One way or another, they’re here to stay: Multi-club ownership (MCO) has, over the course of just a few years, become a global phenomenon in women’s football, and the trend is still accelerating. What does this mean for the future of the sport? A new look into the MCO universe, featuring new data and exclusive interviews with experts.