Tag: Womens Football

For some, they represent a hyper-capitalist nightmare: private investors seeking to suck out the blood (or money) out of women’s football. For others, they’re an opportunity to make women’s football grow faster and more professionally. One way or another, they’re here to stay: Multi-club ownership (MCO) has, over the course of just a few years, become a global phenomenon in women’s football, and the trend is still accelerating. What does this mean for the future of the sport? A new look into the MCO universe, featuring new data and exclusive interviews with experts.

The double face of TV rights in Italian women’s football: they guarantee full coverage of Serie A, the Coppa Italia final stages, the Supercoppa and even Serie B, yet they still generate minimal revenue for the clubs. With the involvement of the clubs and a centralised strategy, new value could be unlocked for the future – but it must be remembered that women’s football remains, above all, an investment.

Five years ago, the most valuable player in women’s football was valued at €425,000. Today, that figure stands at €1.6 million. Aitana Bonmatí’s market value is nearly four times higher than Dzsenifer Marozsán’s in 2021. This sharp rise shows how quickly the financial situation of women’s football is changing. Transfer fees are climbing, investors are entering the game, and talent is systematically assigned a financial value.

Building an international brand requires synergy between clubs and the broader sporting ecosystem, creating connections that bring new audiences and stakeholders into women’s football. For Serie A Women’s clubs – and for the league itself – this has become increasingly urgent, as the landscape has stagnated since the 2022-23 season.

FC Viktoria Berlin Women have announced a change in leadership as the club prepares for its next phase of development. As of 1 April 2026, co-founder Felicia Mutterer has taken over operational management, succeeding Lisa Währer.