What Women’s Football Can Learn from the WNBA’s Rapid Growth
Women’s football is growing fast, but so are other women’s sports. The rapid growth of basketball in particular is worth analysing. The WNBA has succeeded in creating recognisable club identities, leveraging the college system and growing fan engagement. But at times, the road has been patchy. Here’s what women’s football can learn from basketball’s successes and failures, and where the best opportunities for cross-sport collaboration lie.