The Challenge of Unlocking New Value in the Serie A Women’s Rights Market
The double face of TV rights in Italian women’s football: they guarantee full coverage of Serie A, the Coppa Italia final stages, the Supercoppa and even Serie B, yet they still generate minimal revenue for the clubs. With the involvement of the clubs and a centralised strategy, new value could be unlocked for the future – but it must be remembered that women’s football remains, above all, an investment.