La Quiniela adds Liga F: Spain puts women’s football on the national betting slip
Normalising and popularising women’s football happens in packed stadiums and on the pitch, but some of the most significant steps are taken far from the spotlight, in government offices and meeting rooms. Growing the game is not only about what happens during 90 minutes, but also about finding new ways to bring it closer to audiences who have yet to discover the quality, emotion and identity of the women’s game. That is the thinking behind the Spanish government’s decision to include Liga F matches in La Quiniela, the country’s iconic football betting pool, in a move seen as both symbolic and structural for the future of women’s football.