Fever enters women’s football: “This is the moment to bake a bigger pie and attract new audiences”
Mariano Otero, Senior Vice President of Business Development at Fever, explains in an exclusive interview with The Rise of Women’s Football why the tech company has decided to take a decisive step into the women’s game through its sponsorship of Badalona Women — and how it aims to help fill stadiums in a league that has world‑champion winners but is still working to consolidate its fanbase.