Category: Uncategorized

Unwell breaks onto NWSL pitch amid rise in non-alcoholic beverages sponsorships

9. June 2025

The NWSL and Alex Cooper’s Unwell — the league’s new hydration partner — announced Unwell FC, an interactive fan program at select NWSL games this season. This follows the trend of beverage brands getting into women’s sports sponsorships, something marketers should lean into as they look for creative ways to stand out.

The Gist The Gist

Protecting pregnant players: Norway paves the way in women’s football

5. April 2025

Norway’s women’s football league has introduced a new regulation that grants pregnant players far more rights than before. Their contracts are automatically extended by one year. Once again, Norway is leading the way. Not so long ago, pregnancy was a taboo subject in women’s football.

The Rise The Rise