The Business Case for Women’s Football: continuing to grow the game
Ahead of the UEFA Women’s Champions League final in Lisbon, the most influential voices in women’s football came together to discuss the game’s future.
Ahead of the UEFA Women’s Champions League final in Lisbon, the most influential voices in women’s football came together to discuss the game’s future.
The Women’s Super League is in advanced discussions with the Professional Footballers’ Association over providing a funding deal that would enable all players in the top two divisions to join the union for the first time.
The 3×3 basketball league Unrivaled has smashed records in its inaugural season, setting new standards for salaries and fan engagement. Women’s football is also seeing the emergence of new competitions, like the new 7v7 series, with fewer players on the pitch and different rules. What are the key factors behind their success? And why are fresh ideas and new rules so important for women’s sport?
Women’s football has been breaking attendance records for years. Some time ago, only the most prestigious teams were able to attract large crowds. Now, even second- and third-tier teams can fill the stands. Is women’s football ready to move into big stadiums permanently?
Chelsea FC is making headlines as the club is able to report a positive balance sheet at the end of the financial year thanks to the sale of its women’s team to the club’s parent company. As a result, the west Londoners complied with the Premier League’s Financial Fair Play rules.
Norway’s women’s football league has introduced a new regulation that grants pregnant players far more rights than before. Their contracts are automatically extended by one year. Once again, Norway is leading the way. Not so long ago, pregnancy was a taboo subject in women’s football.